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Niche marketing - The affiliate angle
If you're just dipping your toes into the waters of Niche
Marketing for the first time then Affiliate marketing is the ultimate
low risk choice to get you started.
Affiliate programmes cost nothing to join and present an almost infinite
choice of products and services from which to build a niche business.
If you're not familiar with Affiliate marketing, let me quickly explain.
An Affiliate acts as an independent "middle man" between a
Merchant and consumer by introducing new prospects and customers to the
Merchant. In return the Merchant pays a commission to the Affiliate on
all sales that result from his or her introductions.
OK. So now you know what Affiliate Marketing is, how do you find suitable
affiliate programmes for you niche?
Here are a couple of options to get you started - Search Engines and
Affiliate Networks.
Search Engines
Go to www.Google.com
and type in your Niche description e.g. "low carb diet" followed
by a plus sign (+) and the word "affiliate" - the search query
should look like this :
low carb diet+affiliate.
In the results you will get all the pages with the term "low carb
diet" and the term "affiliate".
Go through the first and second pages and list all of the sites that
show relevant products with affiliate programmes. Hopefully this will
give you 10 or more affiliate programmes to choose from.
You could also repeat this exercise on www.Yahoo.com
to give your self more options.
Affiliate Networks
An Affiliate Network acts as "middleman" between Merchants
and Affiliates, providing a centralised service where Merchants can list
details of their products and Affiliate programmes, providing Affiliates
with a broad and varied selection of products and services to promote.
Here are some highly reputable networks you should visit to find suitable
niche products and services to add to your list of prospective Affiliate
programmes :
• ClickBank - http://www.clickbank.com
- specialises in downloadable digital products.
• Commission Junction - http://www.cj.com
- probably the most popular affiliate network has a broad range of mainly
physical products. CJ has a gate way to the "Be Free" another
huge network.
• LinkShare - http://www.linkshare.com
- runs the largest pay for performance affiliate marketing network on
the Internet.
• clixGalore - http://www.clixgalore.com
- one of the larger affiliate networks with over 4500 Affiliate programmes
to choose from.
• Digital River - https://www.regnow.com
- specialises in software products including games, anti-virus and anti-spam
titles.
Add all the relevant programmes to list of those you gleaned from the
Search Engine(s).
Selecting Niche Affiliate Programmes
Be selective in your choice of affiliate programme. Don't just signup
for all of the programmes you have listed, visit each site and check each
one out and make sure you "read each Merchant's terms carefully".
Here are some points for you to consider when deciding which programmes
to promote:
• Commission rates - rates vary considerably, check them out to
make sure get the best deal possible.
• Commission type - does the Merchant pay on a pay per lead, pay
per click or pay per sale?
• Frequency of payment - most important. Payment frequency can
be weekly, two weekly, monthly, quarterly - I've even seen six monthly.
• Minimum payout - what is the minimum commission amount the merchant
is prepared to pay out on. You don't get paid until the amount reaches
that minimum.
• Cookie duration - cookies are set to capture your referral code
and expire after a specific amount of time. Make sure you get the longest
time possible. Very few of your referrals will buy on the first visit,
you want enough time for your referral to visit again so that you get
the commission.
• Minimum traffic requirement - you don't want to find out that
your account has been terminated because you aren't sending enough traffic
to the Merchant's site.
• Are sales tools available - it's in the Merchant's interest to
help you as much as possible. If they provide sales and marketing tools
it makes getting started a lot quicker and shows that the Merchant values
their Affiliates.
This is by no means an exhaustive list. As I said earlier, check all
the terms carefully, then select and sign up for the programmes which
best suit your niche theme and you're ready to start promoting.
Copyright © 2005, André Anthony Niche Market Know-How
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