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A guide to sensational "opt-in" profits
I don't know a thing about you, but I'll bet that you fail to wring every dollar of profit out of your advertising campaigns.
What if I told you that you can absolutely sky rocket your profits at no extra cost! Would you believe me or just think it was yet more hype? But you can! How? By simply developing a client opt-in system.
I'm about to explain all you need to know to do it. I'll even show how to set up a weekly newsletter that will take you only a few minutes a week to research and publish!
1. Easy To Increase Your Profits.
I'll give you an example of how easy it is to increase your profits on the Internet.
Remember, Internet marketing is a numbers game bound by the magical laws of statistics. Only a certain percentage of your prospects will ever buy. That's the natural "rules" of the game. Certain number in - given percentage out! The whole profit objective is to maximise the output percentage.
Assume that you run a PPC (Pay Per Click) advertisement with a search engine which costs you $100 which draws 100 visitors to your site. (i.e. each visitor cost you $1).
If your product sells for $25 and 5 visitors buy, in simple terms, you make $25 profit (i.e. ($25 x 5)-$100). Hey not bad. Each visitor cost you $1 and is worth $1.25cents at this stage. (i.e. $125 divided by your initial $100). Well worth repeating. Agree?
2. The challenging question is:-
How can you earn more for the same $100? Simple! One way that comes immediately to mind is to put an opt-in form on your web site to catch a few prospects names and email addresses.
What is an opt-in form? In this instance it's a form used to allow visitors to sign up for a weekly newsletter. This newsletter should be viewed over time as your subtle sales letter! Don't forget this. The newsletter could be the best earner you'll ever have.
3. Including an Opt-in Form.
Now let's see how our scenario above changes by including an opt-in form on your site. This could be in the form of a popup which is not completely reliable.
Some people switch popups off so they don't appear on their computer screens. Therefore it's wise to always include the opt-in form as a static form on your web site to act as a catch all safety net.
4. Easy to Set-up.
Don't panic! But your opt-in needs to be linked to an autoresponder that sends out the newsletters.
This may sound complex, however it's easy to achieve through technology that's readily available to you from various sources. Whatever happens, don't be deterred - there's far too much to lose.
A source I use is http://www.kesbizkit.com
Returning to our example. Assume that 10 of the remaining 95 visitors have sufficient interest to opt-in to your weekly newsletter which is quite reasonable.
5. Aim to Gain Trust.
Over the next few months your aim must be to gain the trust of these and any other opt-in visitors so they have sufficient confidence in you to start ordering the products you offer them. This is achieved by means of your weekly newsletter.
Perhaps by these marketing techniques 5 visitors become customers by each purchasing a $50 product from you. Note, this $250 income is nearly all profit as this time you have no advertising costs.
6. Your Own Money Machine.
Guess what? You've just made yourself a money machine! By constantly communicating with these 5 new customers and others through your newsletter, they are likely to buy more and more expensive items from you and your profits will just rocket sky high.
7. Quick, Effective Newsletter.
Finally, about writing the newsletter. I know this aspect worries a lot of marketers and puts them off this money making strategy.
Each week I publish for free 10 Internet marketing tips which you can opt-in for at http://gtimarketing.com. But why should you?
The reason is you can copy and use the tips in the same way as I do providing you simply leave my resource box (i.e. the advertising I do for my site) unchanged at the end of each newsletters.
This way you get an almost ready made weekly newsletter to enable you to create profits as outlined above.
8. Just Do It.
So there you have it, the ball is firmly in your court. Think no more
about it, just do it and watch your profits soar.