Webmaster tips & trix   contact | privacylink partnersfree website content
Home » Articles » Create income
Articles

» Affiliate programs
» SE optimization
» Miscellaneous
» Newsletters & E-zines
» Promotion
» Web design
» Usability
» Domain names
» Create income
» Web writing
» Hosting
» Guerrilla marketing
» Accessibility
» Web credibility
» Data recovery

» Archive

 


Special articles

» Google tools/services
» Yahoo! tools/services


Sence of security secures sales

Sometimes, people ask me about security or liability issues online. I do teach some of the realities in my college courses, but I'm far from being an expert in this field and I always recommend checking with a competent, legal professional in every case. But here are some of my thoughts ...

How We Benefit From Our Clients' Security

Once, a client asked me, "Why should I spend time and effort on making the transactions to my website secure?" He continued, "It's not that I don't care for my customers safety when we talk about their credit cards, but what benefit do I get from protecting them? What do I avoid if I secure them? Is there any type of law against insecure sites? Can my customers sue me if I don't secure my website?" I think it's a good question.

Security is virtually a non-issue these days on the web -- I teach ebusiness at a local college and mentioned to my students that, in the second edition of one of our textbooks, a whole chapter on security has been reduced to a mere page. That's how much the issue of security has changed.

However, keep in mind that it's really all about perception. There is still a percentage of people who fear buying on the web. While shrinking, the fear will still be around for a while -- especially due to the fact that more and more people are connecting to the web and their knowledge is fairly limited (specifically their knowledge about online security).

The more you cater to their perception (or better yet, their insecurity), the more sales you'll make. Needless to say, there's also the issue of the business side of things. On the web, there are many new businesses -- just as much as new netizens. And many of these are scams and frauds -- so comes the question of credibility from the consumer's perspective. As a matter of fact, there was a case lately of a person who copied a well-known, corporate business site (graphics, forms and all), and the scamster literally "ran off with the money."

Security is a Two-Way Street...

In short, security protects more than the potential harm from hackers. They also protect ebusinesses and clients from fraud. With SET -- secure electronic transactions, originally developed by Visa -- for example, credit card numbers are not even seen by the merchant. They go directly to the credit card provider and the money is deposited into the specific merchant's bank. SET uses digital certificates in order to identify both the customer and the merchant. In fact, SET authenticates all parties involved (including the bank).

In other words, the merchant knows that the person using the card is who they say they are, and the client knows that the merchant is who they say they are. It is even said that shopping online is now more secure than actually buying offline. But for the business, it definitely helps to reduce consumer fraud. (For more on SET, visit http://www.setco.org.)

(By the way, at this point I doubt that SET will ever become a standard because it is too cumbersome and complex. But After September 11, security has taken on a new meaning and importance. We will likely see more and more biometrical hardware and software, such as voice recognition, digital fingerprinting, retinal scans, etc.)

But there are no laws requiring any kind of security... Yet.

As far as legal recourse is concerned, I don't think there is enough ground for liability. I'm not a lawyer by any means, but as far as I know laws are being defined right now in order to cover the area of ecommerce. And I'm sure there will come a time when clients *may* sue merchants.

In my opinion, it's like being responsible for your client's welfare once they're inside your store in the brick-and-mortar world. But I also assume that eventually, like the brick-and-mortar world, liability insurance will cover that too. It's all a matter of time -- and not much of it either.

About the author
Michel Fortin is a direct response copywriter and consultant dedicated to turning sales messages into powerful magnets. Get a free copy of his book, "The 10 Commandments of Power Positioning," when you subscribe to his free monthly ezine, "The Profit Pill." See http://SuccessDoctor.com/ now!

Latest articles

» Change your mind about an eBay bid?
We have all made choices in life that two seconds later we know we should take back. Especially when there is money involved this can become a problem.

» A simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.

» 7 ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.

» Website valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is becoming more and more liquid each day.

» One way links are better than reciprocal links
You probably know by now that where your website ranks in the search engine rankings dramatically affects how many visitors you have to your site. Did you also know that you can change where your site is ranked by being proactive and getting as many one way links to your site as possible?

» How to make visitors stay at your website
The very first thing which you should provide the visitors with is some free interesting reading material.

» How to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement to look like a text advertisement!

» Offline advertising should be a part of your online strategy
Day by day, online business has become more & more complicated and competitive.

» How to sell traffic
Selling the traffic arriving at your site is a good method to increase profits from your portal.

» Make money from online auctions
Online auctions have the best benefit of a vast platform. Your product is viewed by loads of people & hence there is more possibility of finding a suitable bidder.

» Groupware explained in easy terms
Groupware is a term used frequently to describe collaborative software. Groupware is application software that integrates work on a single project by several concurrent users at separated random workstations.

» Timely back up can save you from disasters
Few things which people often back up are e-mail addresses, bank records, photographs, personal records, software’s, music etc.

» Why should one go for autoresponders
Autoresponders are programs which get automatically executed in particular situations.

» Become your own boss - Start your own online business today
A survey conducted by SBA states that two third of new business survives at least two year and about forty four percent survives at least four year.

» Express your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a journal or a newsletter which is regularly updated and can be used by any one.

» Pop-up ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The Efficacy of Pop-ups and the Resulting Effect on Brands” Internet users feel harangues and harassed by pop-up ads.

» Why content is king on the Internet
The advantages that Internet holds over the rest of the other communication mediums should not wasted because of the inability to find a comprehensive plan that will bind all these faculties together.

» 10 niche marketing tips
In our increasingly driven consumer economies, the average customer is bombarded by choices. With increased saturation of the market, companies look towards niche marketing to search new, ever-evolving and sophisticated consumers.

» Using free traffic exchange
These days internet has emerged as both, a market and hub for marketing. Unlike the ‘brick and mortar’ world where large manufacturers manage to squeeze out the market bases of smaller companies, the internet provides haven like the free traffic exchange.

» Ten ways to drive traffic to your website
Developing a web site and then letting it grow is like planting a tree and then nurturing it.

» Marketing through keyword articles
One of the most effective tools of Internet marketing is the use of keyword articles.

» Want to make money online? Market a service to businesses
Don walked across the street from his house to mine to announce he had finally retired. "But I'm not ready for the golf course," he said. "I want to make a living on the Internet. What can I sell?"

» Web site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution. Unfortunately, many designs are dead in the water before they are even published as far as search engine optimization is concerned. Whatever you do, avoid these critical mistakes.

» Alexa Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.

» Web site design mistakes
Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.

» Abandonment - Why visitors don't turn into customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate.

» Creative search engine optimization - A case study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site?


Tools & services to enhance your online business

» Site Build It!
Over 100,000 small businesses of all kinds outperform larger, well-financed competitors. Read about this all-in-one site-building-hosting-marketing system of tools that delivers results.

» Secrets To Their Success
Take a private tour of two "Mom & Pop" web sites every month that earn $100,000+ a year... and discover the exact step-by-step strategies they have personally used to generate these massive profits.