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Future for Internet marketers
By Jakob Jelling
http://www.sitetube.com
Have you ever attended a class where the instructor followed the Socratic
method of teaching? You remember, only questions, no direct answers. Some
discussions lend themselves best to that format, and this look at some
possible future trends in Internet marketing is one of them. Mainly because
there are no answers at this point, only the questions we pose!
Internet marketers by and large are used to creating products for, and
selling to, a predominantly western audience. Whether inside the marketing
niche or not, today's web sites, autoresponder sequences, mailing lists,
payment processing systems, and overall way of doing business have evolved
around the needs and wants of target markets in the western world. And
any experienced marketer knows it can be difficult. Despite popular notions
that you can start an Internet business and watch the money roll in, the
reality is that there is a lot of competition from other webmasters, regardless
of the market or type of products you promote.
Looking ahead, have you considered the impact of even more competition
- lots more? In Asia, in particular China and India, large, well-educated
populations, a lower cost of living with much-improved standards, and
more widely available Internet access may combine in the near future to
create a lot more Internet marketers. Many are well-versed in technical
aspects of the Internet, including programming and site development. In
fact, if you've ever used any of the various freelance sites to outsource
technical projects, you've seen that many of the bidders are from Asia.
With populations of one billion people and more in those two countries
alone, the current generation is certainly well-attuned to the Internet,
and being avid surfers, are no doubt aware of the commercial opportunities
and worldwide reach available only on the net. It's likely only a matter
of time before they begin marketing to western audiences themselves.
Whether through affiliate marketing, or by developing new products to
sell on their own behalf, the prospect of increased competition for current
Internet marketers is very real, and likely very near. The biggest hurdles
will be language and market understanding. After all, it's difficult enough
to write effective sales letters in ones native language, even if addressed
to a market and culture you understand. Over time, even those barriers
will fall - face it, just as programming can be outsourced, so can marketing
and language assistance.
The potential competition can sound ominous. And depending on your outlook,
it can be. For every new product that pays affiliate commissions, there
soon could be lots more marketers trying to promote it to the same audience.
And for every new product of your own you develop, similar products with
more features and selling for a lower price could appear. That already
happens now to an extent. What will it be like with even more marketers
and developers competing?
But change can also be good news. You as an individual marketer can either
complain about the unfairness of it all, or you can choose to adapt your
business to the inevitable and prosper. As new marketers, and surfers
in general, from China, India, and elsewhere come online, they will also
create entirely new markets to sell to, markets that weren't there just
a short time ago. After all, as marketers they will need the same types
of products and services that western marketers need. And as surfers and
eventual online buyers, their consumers will want not only western, but
also regional and cultural goods, just as online shoppers in the western
world do now. Of course, marketers in those regions will also compete
in their local markets, as well as western ones.
The globalization of Internet marketing will continue rapidly, no doubt
about it. To stay in the game, western marketers would be well-advised
to begin their strategic planning for this trend now. New markets and
new opportunities are forming - learn to spot them at a distance through
global binoculars!
About the author
Jakob Jelling is the founder of http://www.sitetube.com.
Visit his website for the latest on planning, building, promoting and maintaining
websites. |
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