Webmaster tips & trix   contact | privacylink partnersfree website content
Home » Articles » Miscellaneous
Articles

» Affiliate programs
» SE optimization
» Miscellaneous
» Newsletters & E-zines
» Promotion
» Web design
» Usability
» Domain names
» Create income
» Web writing
» Hosting
» Guerrilla marketing
» Accessibility
» Web credibility
» Data recovery

» Archive

 


Special articles

» Google tools/services
» Yahoo! tools/services


What are pay-per-click search engines

By Jakob Jelling
http://www.sitetube.com

Pay per click (PPC) or Cost per click (CPC) search engines are keyword oriented advertising techniques which allow websites to buy advertising space on the search engine website. When searches relevant to the product of the advertiser are made, the advertisement is shown along with the search results. When the visitor clicks on the advertisement banner, the advertiser has to pay a certain amount to the search engines. As this amount is charged per click made on the banner, this service is known as Pay per click or Cost per click.

There are many pay per click search engines in service, the largest being Yahoo! and Google. The higher the status of the search engine, higher is their fees, but also, higher is the achievement of the marketing target. Hence, it is always suggested that an advertiser should take a brief survey of all the relevant pay per click search engines before subscribing to one. Also, one should not take a big leap – i.e., the starting investment in a search engine should be small and should gradually increase if positive results are gained.

Pay per click search engines can be divided into three main categories. They are ‘Keyword’, ‘Product’ and ‘Service’ pay per click search engines. Companies may implement a combination of these types.

Keyword pay per click engines allows the advertisers to stress on keywords. When a particular keyword related to the product of the advertiser is searched for; (it may be the model ID, engine capacity, etc.), the banner (or link) of the advertiser’s product is shown along with the search result in the order of the bidding. The next category is the Product pay per click engine. It is also called Price comparison engine or the Product comparison engine. As the name suggests, it compares the various products of the same category.
For example, when a person searches for ‘visiting cards’, the search engine, along with the search results, shows the links page of the advertisers who are related to visiting cards. The list is shown in a descending order, either by the price of the product (here, the visiting card). Or sometimes, the list is shown in a descending order by the price the advertiser is paying to the pay per click engine. The highest payer secures the first i.e. the premium place.

The last category is the Service pay per click engine. This engine is same as the product engine; only the difference is that, it is related to the service providing advertisers and not the product selling ones. Here, too, the link results are arranged in the descending fashion by the price, or the highest payer, or some other criteria. This categorizing of the results is totally customizable by the visitor.

Some pay per click engines work in dual ways i.e. they have their own affiliate programs. An advertiser places his link on the pay per click engine page. Also, he can put a search form of that particular search engine on his own website. When a visitor uses the search form oh the engine from the advertiser’s website AND clicks any of the search results, the pay per click engine pays a certain amount to the advertiser. Thus, it can be called as a two way profit program.

About the author
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

Latest articles

» Change your mind about an eBay bid?
We have all made choices in life that two seconds later we know we should take back. Especially when there is money involved this can become a problem.

» A simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.

» 7 ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.

» Website valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is becoming more and more liquid each day.

» One way links are better than reciprocal links
You probably know by now that where your website ranks in the search engine rankings dramatically affects how many visitors you have to your site. Did you also know that you can change where your site is ranked by being proactive and getting as many one way links to your site as possible?

» How to make visitors stay at your website
The very first thing which you should provide the visitors with is some free interesting reading material.

» How to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement to look like a text advertisement!

» Offline advertising should be a part of your online strategy
Day by day, online business has become more & more complicated and competitive.

» How to sell traffic
Selling the traffic arriving at your site is a good method to increase profits from your portal.

» Make money from online auctions
Online auctions have the best benefit of a vast platform. Your product is viewed by loads of people & hence there is more possibility of finding a suitable bidder.

» Groupware explained in easy terms
Groupware is a term used frequently to describe collaborative software. Groupware is application software that integrates work on a single project by several concurrent users at separated random workstations.

» Timely back up can save you from disasters
Few things which people often back up are e-mail addresses, bank records, photographs, personal records, software’s, music etc.

» Why should one go for autoresponders
Autoresponders are programs which get automatically executed in particular situations.

» Become your own boss - Start your own online business today
A survey conducted by SBA states that two third of new business survives at least two year and about forty four percent survives at least four year.

» Express your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a journal or a newsletter which is regularly updated and can be used by any one.

» Pop-up ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The Efficacy of Pop-ups and the Resulting Effect on Brands” Internet users feel harangues and harassed by pop-up ads.

» Why content is king on the Internet
The advantages that Internet holds over the rest of the other communication mediums should not wasted because of the inability to find a comprehensive plan that will bind all these faculties together.

» 10 niche marketing tips
In our increasingly driven consumer economies, the average customer is bombarded by choices. With increased saturation of the market, companies look towards niche marketing to search new, ever-evolving and sophisticated consumers.

» Using free traffic exchange
These days internet has emerged as both, a market and hub for marketing. Unlike the ‘brick and mortar’ world where large manufacturers manage to squeeze out the market bases of smaller companies, the internet provides haven like the free traffic exchange.

» Ten ways to drive traffic to your website
Developing a web site and then letting it grow is like planting a tree and then nurturing it.

» Marketing through keyword articles
One of the most effective tools of Internet marketing is the use of keyword articles.

» Want to make money online? Market a service to businesses
Don walked across the street from his house to mine to announce he had finally retired. "But I'm not ready for the golf course," he said. "I want to make a living on the Internet. What can I sell?"

» Web site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution. Unfortunately, many designs are dead in the water before they are even published as far as search engine optimization is concerned. Whatever you do, avoid these critical mistakes.

» Alexa Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.

» Web site design mistakes
Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.

» Abandonment - Why visitors don't turn into customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate.

» Creative search engine optimization - A case study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site?


Tools & services to enhance your online business

» Site Build It!
Over 100,000 small businesses of all kinds outperform larger, well-financed competitors. Read about this all-in-one site-building-hosting-marketing system of tools that delivers results.

» Secrets To Their Success
Take a private tour of two "Mom & Pop" web sites every month that earn $100,000+ a year... and discover the exact step-by-step strategies they have personally used to generate these massive profits.