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Getting subscribers to your ezine or newsletter
By David Callan
There are many different ways of getting subscribers to your ezine. Obviously the first place you should start is on your website, doing this can get you an immediate flow of subscribers. You should advertise your Ezine and place a sign-up box on every page of your site. Always use the sign-up box instead of a simple email link when you can because the results are far better. The top of the page is a better place for your sign-up box as it gets more exposure but the bottom is still good. Always include a privacy statement telling people exactly how you're going to use their email address and how you'll keep it private, with all the talk about spam nowadays this is bound to reassure them, which in turn will increase the number of new subscribers.
Offer an incentive to your visitors, you should whenever possible offer them a free gift if they subscribe such as a free report or ebook. There are hundreds of free ebooks which you can give away in this way. You're bound to increase your sign-ups by doing this provided you offer them something related to your sites theme.
Next you want to be submitting your Ezine to all the Ezine directories you can find, there are plenty of them on the Internet and some of them get really big traffic every month and should help tremendously with getting new subscribers.
Include details of your Ezine in your signature file, this is the little bit of text that you attach to messages you post on the Internet and to the emails you send to people.
You then can promote your Ezine through your signature when you post in email discussion lists. Email discussion lists are great ways of communicating with people who have similar interests as the topic of your Ezine.
Similar mediums to email discussion lists are newsgroups and online discussion forums, remember that you can't advertise your Ezine directly in any of these mediums but having a little mention in your signature is perfectly alright, in most cases anyhow.
The amount of subscribers you get through your signature file will depend on the quality of your post, if you post an interesting and useful article people will think that your Ezine will also be useful.
Another technique is called Ad swapping. Ad swapping is a very effective way of getting subscribers. You want to find other publishers with ezines similar to yours and trade ads with them. You run their ad and they will run yours. Within these ads both of you will plug your own ezines and direct people to a URL or email address where they can subscribe.
You should swap ads with publishers no matter how many subscribers they have (within reason). Here's a few emails to get you started, alternatively you could do a search for your keywords and visit a few of the sites returned to see if they have newsletters, if they do you can contact them and ask them to swap ads with you.
Another method of 'swapping' would be to have the other webmaster recommend your newsletter when they confirm to a person that he or she has successfully subscribed and you in turn could do the same for him, it's a win-win situation.
Using as many of the techniques described in this article as possible
should result in your subscriber base growing on a continuous basis. Beware
however that to get really big numbers reading your ezine you'll need
quality content and lots of patience.