Top 13 tips to creating a professional looking
Last Update: Friday, September 26, 2003.
In this article I show you my top 13 tips on how to create professional
1. Design Scannable Newsletters
According to recent study by usability expert, Jakob Nielsen, about 50
percent of readers skimmed or partly read the newsletters. Only 23 percent
of readers read the newsletters all the way through. The remaining 27
percent were never opened.
So make the text easy to scan by:
- using short paragraphs
- using bullet points
- including plenty of white spacing between topics
- highlighting topics with uppercase or bold text in HTML newsletters
2. Insert Line Breaks
Improve the readability of your newsletter by formatting it with hard
line breaks at 60/65/70 characters per line. You can use a text editor,
such as TextPad,
and set it to insert hard carriage returns at the end of each 65-character
3. Include Newsletter Title In The Subject Field
Include your newsletter title at the beginning of the subject field.
This will help the reader differentiate your newsletter from junk emails.
It will also allow them to filter your newsletter into a separate folder
with the use of filters.
4. Make Your Subject Field Sell!
Advertise the most enticing story of each issue in the subject field.
You literally have seconds to grab the readers attention, so make it count.
5. Include A Table Of Content
Include a table of contents at the top of the newsletter. This will allow
readers to scan the topics to see if anything in the newsletter catches
6. Fix Long Links
Long hyperlinks may be broken when you format emails using hard line
breaks at 60/65/70 characters per line.
To fix this problem, deselect word wrap after you have inserted the carriage
returns. Then manually edit the links to ensure they are on one line.
When the email is sent, a link may still wrap onto two lines. But now
it will be clickable.
7. Avoid Spam Filters That Flag The "Unsubscribe" Word
Do not use the word "unsubscribe" in your removal notice. A
number of spam filters flag emails containing that particular word as
possible spam. The reason is many spammers now offer "unsubscribe"
functions that don't actually do anything.
8. Avoid Spam Filters That Flag Chain Letters
Some spam filters are flagging emails that asks readers to forward the
newsletter on as chain letters.
Avoid using the word "forward" and any of the following words
in the same sentence, "all, anyone, every, friends, many, others,
people." Instead of "forward," try using "pass,"
"share," or "send."
9. Reduce Remove Request Emails
There are two methods to reducing the number of remove email requests
from your subscribers:
- Include a removal notice at the top and bottom of the email.
- Place the bottom removal request at the very bottom of the email,
rather than a few paragraphs from the bottom.
10. Design User-Friendly HTML Newsletters
Most people use an 800x600 screen resolution, but the email preview pane
is usually much smaller than the full screen. So format your HTML table
widths at 500-600 pixels at the most. Better still, use a relative (percentage)
width table, which will allow your newsletter to be resized when viewed
in different sized windows.
11. Create AOL Friendly HTML Newsletters
AOL try to protect their users by eliminating potential security hazards.
As such, AOL email clients do not support the following HTML objects:
- External Style Sheets
- Frames and IFrames
- Meta Refresh
In addition, the following HTML tags are the only ones supported by AOL
- Big: Big
- Body: Body
- Bold: B
- Break: BR
- Center: Center
- Font: Font
- Header: H1, H2, H3
- Hyperlink: A
- Italics: I
- Paragraph: P
- Small: Small
- Strong: Strong
- Subscript: Sub
- Underline: U
12. Include AOL Clickable Links
AOL users can't click standard hyperlinks or email links. For links to
work in AOL email clients, you must format them using HTML. This is why
you sometimes see both standard and HTML formatted links.
<a href="http://www.Mikes-Marketing-Tools.com">AOL Link</a>
<a href="http://www.Mikes-Marketing-Tools.com">AOL Users
13. Spell Check Your Writing
Last but not least, always spell check your newsletter. Text editors,
such as TextPad,
include a spell check function.
If yours doesn't, then copy and paste the text into Microsoft Word (assuming
you have it). Make sure you have the "Check spelling as you type"
option switched on.
To set this, select "Options" under the "Tools" in
the top menu bar. Then select the "Spelling & Grammar" tab.
Under "Spelling" check the "Check spelling as you type"
check box and click "OK." Word will underline all of the words
that contain spelling errors.
Alternatively, check your spelling using SpellOnLine,
a free online spell checker. It offers an English, French, Italian, Portugese
and Spanish dictionary. You can even use it to spell check web pages.
your mind about an eBay bid?
We have all made choices in life that two seconds later
we know we should take back. Especially when there is money involved
this can become a problem.
simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders
are the best idea yet for marketing with email.
ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website
is a difficult undertaking if he tries to consider the fact that
there are rivals everywhere waiting to pin him down.
valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is
becoming more and more liquid each day.
way links are better than reciprocal links
You probably know by now that where your website ranks in
the search engine rankings dramatically affects how many visitors you
have to your site. Did you also know that you can change where your
site is ranked by being proactive and getting as many one way links
to your site as possible?
to make visitors stay at your website
The very first thing which you should provide the visitors
with is some free interesting reading material.
to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement
to look like a text advertisement!
advertising should be a part of your online strategy
Day by day, online business has become more & more
complicated and competitive.
to sell traffic
Selling the traffic arriving at your site is a good method
to increase profits from your portal.
money from online auctions
Online auctions have the best benefit of a vast platform.
Your product is viewed by loads of people & hence there is
more possibility of finding a suitable bidder.
explained in easy terms
Groupware is a term used frequently to describe collaborative
software. Groupware is application software that integrates work
on a single project by several concurrent users at separated random
back up can save you from disasters
Few things which people often back up are e-mail addresses,
bank records, photographs, personal records, software’s,
should one go for autoresponders
Autoresponders are programs which get automatically
executed in particular situations.
your own boss - Start your own online business today
A survey conducted by SBA states that two third of new
business survives at least two year and about forty four percent
survives at least four year.
your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a
journal or a newsletter which is regularly updated and can be used
by any one.
ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The
Efficacy of Pop-ups and the Resulting Effect on Brands” Internet
users feel harangues and harassed by pop-up ads.
content is king on the Internet
The advantages that Internet holds over the rest of
the other communication mediums should not wasted because of
the inability to find a comprehensive plan that will bind all
these faculties together.
niche marketing tips
In our increasingly driven consumer economies, the average
customer is bombarded by choices. With increased saturation of the
market, companies look towards niche marketing to search new, ever-evolving
and sophisticated consumers.
free traffic exchange
These days internet has emerged as both, a market and
hub for marketing. Unlike the ‘brick and mortar’ world
where large manufacturers manage to squeeze out the market bases
of smaller companies, the internet provides haven like the free
ways to drive traffic to your website
Developing a web site and then letting it grow is
like planting a tree and then nurturing it.
through keyword articles
One of the most effective tools of Internet marketing
is the use of keyword articles.
to make money online? Market a service to businesses
Don walked across the street from his house to mine to
announce he had finally retired. "But I'm not ready for the
golf course," he said. "I want to make a living on the
Internet. What can I sell?"
site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution.
Unfortunately, many designs are dead in the water before they are
even published as far as search engine optimization is concerned.
Whatever you do, avoid these critical mistakes.
Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to
assist online businesses. A valuable tool that you should use is
the Alexa Toolbar. Even better, this tool is free.
site design mistakes
Some wise human once said "Learn from the mistakes
of others. There isn't nearly enough time to make them all yourself."
Hence this article. Here are five of the most annoying and common
web design mistakes.
- Why visitors don't turn into customers
Every good Internet business understands the value of
conversions versus hits received. Far too often, businesses become
fixated on the hits they are receiving instead of monitoring their
hit to sale conversion rate.
search engine optimization - A case study
Search engine optimization this and search engine optimization
that. You read and hear about it all day, but what about your site?
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