Webmaster tips & trix   contact | privacylink partnersfree website content
Home » Articles » Newsletters & E-zines

» Affiliate programs
» SE optimization
» Miscellaneous
» Newsletters & E-zines
» Promotion
» Web design
» Usability
» Domain names
» Create income
» Web writing
» Hosting
» Guerrilla marketing
» Accessibility
» Web credibility
» Data recovery

» Archive


Special articles

» Google tools/services
» Yahoo! tools/services

Writing for publicity - part 2

Back to Writing for publicity - part 1

The next thing we'll discuss is your article itself. It has to be informative and useful to the ezine publishers audience. Your article should be original and unique and not just the same as the last article you read on your chosen article topic.

What bothers me a lot about some article writers is the fact they think that writing articles is just about plugging their products. They don't seem to realize that the ezine publisher is looking for real quality content that'll make him or her look better in the eyes of his or her subscribers and not just a sales letter.

What I'm trying to say here is that articles sent to ezine publishers which were written to sell won't increase your chances of being published in fact very few editors will accept any articles like this. The ones that do have probably used your product in the past and liked it. Articles designed to inform and educate people will increase your chances of being published and also of making sales from people who have read your article, so stay away from sales letter based articles.

I shouldn't have to say this but make sure your articles are grammatically correct and watch out for those spellings mistakes.

Lots of online content groups and directories stipulate that you must include your publishing guidelines at the top of your article. A good one I like to use is this:

"You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and all links remain active. A courtesy copy of your publication would be appreciated."

Let's continue onto bylines (aka resource boxes). These are the couple of lines included at the end of your article, this is what you get in return for allowing people to use your work. Pretty much the same as an email signature, the idea is to attract people to visit your site or email you to find out more about your product. I usually use something like:

"Article by David Callan - admin@akamarketing.com
David is the webmaster of http://www.akamarketing.com.
Visit his site for free articles and tutorials focusing on Internet marketing and website development issues."

My resource box is quite small, you can get away with another line or two in most cases. Try however to stick to four or five lines if you can.

After your articles are written and before you go searching for places to submit them to you can do certain things on your website to help them spread. Basically you just tell people they can use your article if the like, do this by including a little note at the end of your articles similar to the publishing guidelines given above. You could even tell your visitors that your articles can be reproduced on your home page. If your site is busy and in an industry with lots of ezine publishers around like Internet marketing then this could help spread your articles very quickly indeed.

Finding places to submit your articles on the web is not hard, it does however take time. The best places to start are likely to be the free content directories and articles.

I however like to start by simply searching for sites which are looking for your articles. This is a much slower process and the visitors you get will be few compared to being published in a popular ezine. I prefer submitting to sites over directories first because this helps my search engine rankings. I know this because most of the ezine directories use CGI generated pages when fetching articles from their databases, Google and the other engines can't read these pages so I might as well submit to individual websites first to give Google the chance to spider my articles and register another few inbound links for me.

When searching for sites that are looking for articles on your industry use the following URLs:




The text in red is your keyword(S), change this to match the type of articles you write. You should also try any other keywords you think people looking for articles would use. You'll find however that the above URL's will turn up loads of places that are interested in your articles either for websites, ezines or both.

Go to these sites and confirm that they're looking for articles on your industry. Send your articles into them, two or three at a time at most. Don't send more than this as your emails might be considered as spam which nobody likes.

Make sure you've both your publishing guidelines and resource box included with all your article submissions.

The sites you submit to should go into a mailing list. The mailing list should contain the article submit email address, the address of the site and the name of the webmaster if known. The next time you've articles to submit you can use a mailing program. You can use this along with your mailing list to send emails with your articles in them to multiple webmasters, this will save hours of time.

You'll find that most webmasters will email you informing you that they're using your article but some won't so it's a good idea to check back with the more popular sites you've submitted to now and again.

After a couple of months you should find your backward links filled with sites from your mailing list.

Continue to Writing for publicity - part 3

About the author
Article by David Callan. David is an Internet marketing professional and webmaster of http://www.akamarketing.com/webmaster-forums/. Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics.

Latest articles

» Change your mind about an eBay bid?
We have all made choices in life that two seconds later we know we should take back. Especially when there is money involved this can become a problem.

» A simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.

» 7 ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.

» Website valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is becoming more and more liquid each day.

» One way links are better than reciprocal links
You probably know by now that where your website ranks in the search engine rankings dramatically affects how many visitors you have to your site. Did you also know that you can change where your site is ranked by being proactive and getting as many one way links to your site as possible?

» How to make visitors stay at your website
The very first thing which you should provide the visitors with is some free interesting reading material.

» How to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement to look like a text advertisement!

» Offline advertising should be a part of your online strategy
Day by day, online business has become more & more complicated and competitive.

» How to sell traffic
Selling the traffic arriving at your site is a good method to increase profits from your portal.

» Make money from online auctions
Online auctions have the best benefit of a vast platform. Your product is viewed by loads of people & hence there is more possibility of finding a suitable bidder.

» Groupware explained in easy terms
Groupware is a term used frequently to describe collaborative software. Groupware is application software that integrates work on a single project by several concurrent users at separated random workstations.

» Timely back up can save you from disasters
Few things which people often back up are e-mail addresses, bank records, photographs, personal records, software’s, music etc.

» Why should one go for autoresponders
Autoresponders are programs which get automatically executed in particular situations.

» Become your own boss - Start your own online business today
A survey conducted by SBA states that two third of new business survives at least two year and about forty four percent survives at least four year.

» Express your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a journal or a newsletter which is regularly updated and can be used by any one.

» Pop-up ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The Efficacy of Pop-ups and the Resulting Effect on Brands” Internet users feel harangues and harassed by pop-up ads.

» Why content is king on the Internet
The advantages that Internet holds over the rest of the other communication mediums should not wasted because of the inability to find a comprehensive plan that will bind all these faculties together.

» 10 niche marketing tips
In our increasingly driven consumer economies, the average customer is bombarded by choices. With increased saturation of the market, companies look towards niche marketing to search new, ever-evolving and sophisticated consumers.

» Using free traffic exchange
These days internet has emerged as both, a market and hub for marketing. Unlike the ‘brick and mortar’ world where large manufacturers manage to squeeze out the market bases of smaller companies, the internet provides haven like the free traffic exchange.

» Ten ways to drive traffic to your website
Developing a web site and then letting it grow is like planting a tree and then nurturing it.

» Marketing through keyword articles
One of the most effective tools of Internet marketing is the use of keyword articles.

» Want to make money online? Market a service to businesses
Don walked across the street from his house to mine to announce he had finally retired. "But I'm not ready for the golf course," he said. "I want to make a living on the Internet. What can I sell?"

» Web site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution. Unfortunately, many designs are dead in the water before they are even published as far as search engine optimization is concerned. Whatever you do, avoid these critical mistakes.

» Alexa Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.

» Web site design mistakes
Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.

» Abandonment - Why visitors don't turn into customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate.

» Creative search engine optimization - A case study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site?

Tools & services to enhance your online business

» Site Build It!
Over 100,000 small businesses of all kinds outperform larger, well-financed competitors. Read about this all-in-one site-building-hosting-marketing system of tools that delivers results.

» Secrets To Their Success
Take a private tour of two "Mom & Pop" web sites every month that earn $100,000+ a year... and discover the exact step-by-step strategies they have personally used to generate these massive profits.