7 search engine resources you should be using
Ask any business person who's website is at the top of
the search engines if his/her site is making money, and the answer is
almost always "yes".
An example is Glenn Canady, the author of "Gorilla Marketing"
who employed only one of these strategies, and it made him over
$1 million dollars.
The fact is, search engines can get you an enormous amount of traffic,
and it's traffic to your sites that's free. However, in order to ethically
and effectively market in the search engines, you need to use strategies
that actually work.
Below are three different ways to effectively, and ethically, raise your
rankings in the search engines. I've included seven different resources
that you can use that will help you implement these strategies, and do
it quickly and easily so that you can begin to see an increase in your
traffic almost immediately.
1. Optimize your site. To make sure that you are properly targeting your
market, you need to make sure that you are marketing using the right keywords.
This means optimizing your site to make sure that the keywords you have
on your site are the keywords that your site is actually optimized for.
There are two tools that you can use to help you with search engine optimization:
a. Search Engine Optimization Fast Start Ebook - http://www.seoresearchlabs.com/seo-book.php
- will teach you simple and effective techniques for optimmizing your
site. This ebook is now in its 4th edition, is completely up to date,
and is one of the best ebooks I've seen on search engine optimization.
b. Web CEO - http://www.smallbusinesshowto.com/search.html
- This is a complete search engine optimization suite that offers 10 different
tools to help you optimize your site for the search engines. It offers
the most comprehensive, and step by step, set of instructions I've ever
seen with any software package.
According to the instructions, you can get started in one hour.
The free version of this software will work for most, and it also includes
a $97 search engine optimization course as part of the package.
2. Develop a linking strategy. One factor that influences how well you
are ranked in the search engines is linking. The more inbound links that
you have pointing to your site, the higher you will be ranked in the search
For each link that you have pointing back to you, that's another opportunity
for your potential customer to find you. With credibility being such a
big problem on the internet, to have someone recommend you increases your
chance of making the sale.
To help you develop an effective strategy, I recommend that you read
"Linking Matters" - http://www.linkingmatters.com/.
This ebook shows you how to develop an effective linking strategy for
your site, and do it very quickly.
3. Develop a content strategy. The truth is, "Content is King".
Most people online are looking for information. The more information that
you provide for your customers, and the more valuable it is, the more
likely you will make the sale.
Below are three different ways to develop content for your site.
The first and most effective strategy are articles.
Articles actually work for you in several ways.
a. Brands you as an expert so that customers come to you. b.
Provides valuable content to your potential customers. c. Builds a relationship
between you and your potential customers. d.
Creates a viral marketing strategy for your site. e. Builds a linking
strategy for you every time a webmaster publishes one of your articles.
No other strategy that I have employed has brought me more business than
To find sites that accept articles, go here:
This is one of the sites that I use because it's one of the oldest, and
most reputable sites online for finding information on ezines. Unfortunately,
there's no search, but everything is done by category, and the information
is comprehensive, so you will locate rather quickly what you are looking
However, if the thought of writing your own content gives you nightmares,
there's a way around this.
You can use public domain information. Public domain information is information
that is free to use because it's in the public arena, or the copyright
To help you easily locate this information, I recommend that you download
the public domain toolbar. You can get it at the Public Domain Forum -
You have to register for an account to get the toolbar, but both the forum
account and the toolbar are free. The toolbar is a very comprehensive
resource of public domain sources.
The third content strategy you need to consider is blogging.
What a blog does is allows you to create search engine friendly content
on your topic of interest. Combine this with an RSS feed, which the search
engines love, and you have a winning strategy.
Not only will it help you build content for the search engines, but it
can also help you raise your traffic and sales.
Here is a comprehensive ecourse that you can take that will drastically
reduce your learning curve, as well as provide you with the resources
you need to implement this strategy.
Finally, to keep abreast of what's happening with search engines, you
need to subscribe to Search Engine Watch - http://www.searchenginewatch.com.
This site offers tons of resources, news, and a newsletter on search engine
Apply one, or all, of these search engine resources to your search engine
strategy, and you can expect a major increase in your traffic and sales
to your site.
|About the author
Jinger Jarrett is a freelance writer and internet marketer living
in Alpharetta, Georgia. You can find out how to create your own traffic
virus to your site, as well as get all her best free newsletters,
reports, ebooks, software, and tools when you visit her blog at http://www.askjinger.com
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