Building link popularity with topical articles
February 6, 2003
One of the important factors in ranking high in search engine results
is link popularity. It is not enough to just have the best website in
the worldother sites have to point back to you. The thought is that
if your site is good enough for others to link to you, then you must have
a great site.
How do I increase link popularity?
Building link popularity is hard work. You've searched endlessly. You've
sent every reciprocal link email you can think of. What else can you do?
Surprisingly, writing articles on your topic can lead you to a wealth
of link popularity.
What are the benefits of writing articles? Think about it. If you write
articles, you get to use them on your website and you build your website
content. You can also submit your articles to other sites. With both methods
you get a lot in return:
- You build your content. More is better when it comes to site content.
- You promote your website. With more keyword-rich text on more pages,
you will increase the number of pages indexed by the search engines.
- Other websites link back to your website content. Sites focused on
related topics link back to you.
- You receive a link back to your website from the site you submitted
the article to. Remember to include a link in all guest articles you
- You become an authority on your topic. Search engines reward sites
with a larger number of inbound links from sites dealing with similar
What do I write articles about?
The saying goes "write about what you know." Sometimes it takes
thinking in a creative way to open the door to a new route for link popularity
success. Think of what your visitors might be looking for. Why do they
come to your site? What can you help them with when they arrive on your
website? Answer their questions about your topic. We all search to find
information, so give them what they are looking for.
So what are they looking for? That is easy enough to find out. Review
your web server logs to see what keywords and phrases your visitors are
using when they find your site through the search engines. Run your own
searches using those keywords. What kinds of sites are returned in the
search engine listings? Pay attention to visitor feedback. Know your visitors.
Answer the questions they are asking, or even those questions they do
not know yet to ask.
Most importantly, write because you have something to say. If in the
process of building your content and inbound links, you benefit your readers
with your content, all the better in terms of providing visitor satisfaction.
This is the best reason to write, which is the way of the web, to seek
out and share information.
Where do you put articles?
On your site. The first and obvious answer is to put them on your
site. After all, you have all this knowledge; why not share it with your
visitors? You may want to create an Articles page on your site. This will
give you a place to put your articles, and any new ones that you write.
Make sure to add this new page into your site navigation, and especially
to add it to your sitemap page. Add a link to your main articles page
on your sitemap, and a link to each new article on your articles page,
and you are on your way to having your good content indexed. Make sure
your visitors and the search engine robots can find your new pages.
Adding article content not only answers your visitors' questions, it
adds to your website. Your visitors will have a richer experience with
your site when there is more content. Not only can they buy the widgets
you are selling, but they can also learn more about how to select widgets,
exciting news from the world of widgets, and so on.
The more pages you add to your website, the better chance the already
visiting search engine robots will also pick up your new pages to be indexed.
More pages mean more links. Be sure to make an archive of your articles
on your website. Always keep your pages in directories close to the root
of your site for optimum indexing by the search engine robots.
Submit to the search engines. As always you will want to submit
your new pages to the mainstream search engines and directories. In addition,
look for specialized, topical directories that deal with your particular
subject. There are also many general business directories available.
Submit guest articles. In addition to submitting your articles
to the various search engines and directories, think about submitting
the articles themselves. Submit your articles to sites that accept guest
articles. It may take a little detective work to find some of these locations.
You can start small, submitting to lesser-known portals seeking information
on your topic. Some sites are focused on one topic; others need articles
about all sorts of topics. Get searching and you should be able to come
up with a healthy list of sites to submit to. Searching in Google and
in categories in Yahoo! and ODP (Open Directory Project/Dmoz) would be
Once you are featured as a guest writer on a website, you will notice
that most sites archive these articles. How many articles can you write?
How many articles are archived and linked? How many different search engines
indexed those pages? You get the idea.
Always include a bio of the author, article re-print instructions, copyright
information and a link back to your website. Add an active link in your
link text in your submission or request one for your listing. Be aware
of dynamically generated pagesa static URL also increases the chance
that the article you have submitted has the optimum chance of indexing
by the search engine robots.
What if I don't write?
What if writing is just not your thing? You are in luck, because there
are sites out there that have free content and articles available to you.
When you add them to your site, you still build the content on your website.
Legitimate links, no spam
The best part is that your new links are all legitimate and not just
junk links. You add important information to your site, and that is good
for your visitors and good for your image. Naturally, using your keyword
phrases in your Title/META tags and the text of your articles as you would
in your regularly optimized pages makes sense for good search engine ranking.
It will pay off
Be creative when writing articles and submitting your content for linking,
it takes hard work but will be worth it in the long run.
GoArticles (free content/submit articles)
EZinearticles.com (free content/submit articles)
ArticleCity (free content/submit articles)
World Wide Information Outlet (free content/submit articles)
IdeaMarketers.com (free content/submit articles)
Marketing Seek (submit articles)
BPubs (submit articles)
[Internet and Web]
Web Source (free articles)
[Site Carrying Links To Free Content Sites]
Freesticky (free content)
|About the author
Daria Goetsch is the founder and Search Engine Marketing Consultant
for Search Innovation Marketing (http://www.searchinnovation.com),
a Search Engine Promotion company serving small businesses. She has
specialized in search engine optimization since 1998, including three
years as the Search Engine Specialist for O'Reilly & Associates,
a technical book publishing company.
Copyright © 2002-2004 Search Innovation Marketing. http://www.searchinnovation.com
All Rights Reserved.
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