|
Google - A bit of history
The first question most people have is, “What the
heck is a “Google?” It is a play on the word “googol,”
which is the mathematical figure 1 followed by 100 zeros. Depending on
the level of your love for math, this is either the greatest or lamest
name for a search engine. Regardless, the clever kids at Google have turned
it into a cultural standard.
The Beginning
Larry Page and Sergey Brin co-founded Google in January of 1996, then
known as BackRub. The boys were in the early twenties and classic computer
geeks. Sergey was born in Moscow, alum of the University of Michigan and
visiting Stanford. Larry was assigned to be his guide. During this visit,
they obviously hit it off or today nobody would give a hoot about linking
strategies.
Although two men and the name “BackRub” may raise some questions,
the name actually referred to a method for producing search engine rankings.
Specifically, the BackRub search engine was designed to analyze the “back
links” to a site. Although BackRub developed a following with those
in the know, nothing much happened for a few years.
1998
As with most new businesses, the boys needed some serious cash. The brass
at Yahoo was interested, but initially passed. Sun Microsystems, of all
companies, provided an answer. Andy Bechtolsheim was one of the founders
of Sun and, thus, had the necessary deep pockets. $100,000 later, the
new search engine company was on the way to stardom.
A New Name
As legend has it, BackRub became Google for a rather humorous reason.
Apparently, Bechtolsheim accidentally made the $100k check out to “Google,
Inc.” You can make your own guess as to which one of the boys said,
“Hey, I have an idea for a new name.” In September of 1998,
Google opened a small office in Menlo Park, California. The rest, as they
say, is history.
Today, Google is based in Mountain View, California. Google prefers email
communication, but you can get a live voice by calling (650) 623-4000.
If you really want to talk to them, refuse a charge from the company on
the credit card you use for Adwords. They will contact you pretty quickly!
The company went public in 2004 [Symbol: GOOG] and has a stock value
of around $250 per share. Larry and Sergey are sickeningly wealthy. One
can assume that Andy Bechtolsheim is also doing all right.
The Future
In the last year or so, Google has certainly received its fair share
of criticism. PageRank is almost useless in relation to ranking in search
results. At the time of this writing, PageRank hasn’t worked for
three days, which means a change, shuffle, dance or whatever you want
to call it is coming.
On the competition front, things are a bit murky. It seems a week doesn’t
go by without a patent lawsuit being filed against the company. MSN and
Yahoo have started to raise the level of competition and more will be
coming. Google’s reliance on AOL as a traffic source is also a bit
troubling given the continual loss of market share by the company that
nearly brought Time Warner down. Gmail is dogged by patent issues, not
to mention questions about violations of the privacy of users. All and
all, things are not as rosy compared to a few years ago, but they can
hardly be called bad.
Your guess is as good as mine when it comes to predicting if Google will
become just another search engine. Personally, I think it will, but not
because of any of the above. Instead, the evolution of the Internet suggests
there will be a next “big thing.” Who knows, maybe Google
will get a Grub [Grub.org] in its Nutch [Nutch.org].
About the author
Halstatt Pires is with Marketing
Titan- an Internet marketing and advertising company comprised
of a search engine optimization specialist providing meta tag optimization
services and Internet marketing consultant providing internet marketing
solutions through integrated design and programming services. |
» Change
your mind about an eBay bid?
We have all made choices in life that two seconds later
we know we should take back. Especially when there is money involved
this can become a problem.
» A
simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders
are the best idea yet for marketing with email.
» 7
ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website
is a difficult undertaking if he tries to consider the fact that
there are rivals everywhere waiting to pin him down.
» Website
valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is
becoming more and more liquid each day.
» One
way links are better than reciprocal links
You probably know by now that where your website ranks in
the search engine rankings dramatically affects how many visitors you
have to your site. Did you also know that you can change where your
site is ranked by being proactive and getting as many one way links
to your site as possible?
» How
to make visitors stay at your website
The very first thing which you should provide the visitors
with is some free interesting reading material.
» How
to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement
to look like a text advertisement!
» Offline
advertising should be a part of your online strategy
Day by day, online business has become more & more
complicated and competitive.
» How
to sell traffic
Selling the traffic arriving at your site is a good method
to increase profits from your portal.
» Make
money from online auctions
Online auctions have the best benefit of a vast platform.
Your product is viewed by loads of people & hence there is
more possibility of finding a suitable bidder.
» Groupware
explained in easy terms
Groupware is a term used frequently to describe collaborative
software. Groupware is application software that integrates work
on a single project by several concurrent users at separated random
workstations.
» Timely
back up can save you from disasters
Few things which people often back up are e-mail addresses,
bank records, photographs, personal records, software’s,
music etc.
» Why
should one go for autoresponders
Autoresponders are programs which get automatically
executed in particular situations.
» Become
your own boss - Start your own online business today
A survey conducted by SBA states that two third of new
business survives at least two year and about forty four percent
survives at least four year.
» Express
your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a
journal or a newsletter which is regularly updated and can be used
by any one.
» Pop-up
ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The
Efficacy of Pop-ups and the Resulting Effect on Brands” Internet
users feel harangues and harassed by pop-up ads.
» Why
content is king on the Internet
The advantages that Internet holds over the rest of
the other communication mediums should not wasted because of
the inability to find a comprehensive plan that will bind all
these faculties together.
» 10
niche marketing tips
In our increasingly driven consumer economies, the average
customer is bombarded by choices. With increased saturation of the
market, companies look towards niche marketing to search new, ever-evolving
and sophisticated consumers.
» Using
free traffic exchange
These days internet has emerged as both, a market and
hub for marketing. Unlike the ‘brick and mortar’ world
where large manufacturers manage to squeeze out the market bases
of smaller companies, the internet provides haven like the free
traffic exchange.
» Ten
ways to drive traffic to your website
Developing a web site and then letting it grow is
like planting a tree and then nurturing it.
» Marketing
through keyword articles
One of the most effective tools of Internet marketing
is the use of keyword articles.
» Want
to make money online? Market a service to businesses
Don walked across the street from his house to mine to
announce he had finally retired. "But I'm not ready for the
golf course," he said. "I want to make a living on the
Internet. What can I sell?"
» Web
site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution.
Unfortunately, many designs are dead in the water before they are
even published as far as search engine optimization is concerned.
Whatever you do, avoid these critical mistakes.
» Alexa
Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to
assist online businesses. A valuable tool that you should use is
the Alexa Toolbar. Even better, this tool is free.
» Web
site design mistakes
Some wise human once said "Learn from the mistakes
of others. There isn't nearly enough time to make them all yourself."
Hence this article. Here are five of the most annoying and common
web design mistakes.
» Abandonment
- Why visitors don't turn into customers
Every good Internet business understands the value of
conversions versus hits received. Far too often, businesses become
fixated on the hits they are receiving instead of monitoring their
hit to sale conversion rate.
» Creative
search engine optimization - A case study
Search engine optimization this and search engine optimization
that. You read and hear about it all day, but what about your site?
|
|
Tools & services to enhance your online
business |
|
» Site
Build It!
Over 100,000 small businesses of all kinds outperform
larger, well-financed competitors. Read about this all-in-one site-building-hosting-marketing
system of tools that delivers results.
» Secrets
To Their Success
Take a private tour of two "Mom & Pop"
web sites every month that earn $100,000+ a year... and discover
the exact step-by-step strategies they have personally used to generate
these massive profits. |
|
|
|