Webmaster tips & trix   contact | privacylink partnersfree website content
Home » Articles » Search engine optimization

» Affiliate programs
» SE optimization
» Miscellaneous
» Newsletters & E-zines
» Promotion
» Web design
» Usability
» Domain names
» Create income
» Web writing
» Hosting
» Guerrilla marketing
» Accessibility
» Web credibility
» Data recovery

» Archive


Special articles

» Google tools/services
» Yahoo! tools/services

How compatible is your site with search engines

By Kalena Jordan kalena@high-search-engine-ranking.com (updated 25 November 2002)

Remember those little quizzes you used to see in magazines with headlines like: “How Compatible Are You and Your Partner?” or “Are You Dating Mr Wrong?”. Well, we thought it might be fun to create a 10 min quiz for you to test the compatibility of your site with search engines.

Your total score will give you an idea of whether your site is destined for a “high ranking honeymoon” in the engines or headed towards separation from the indexes. Pens ready? Here we go:

Q1. The Home Page of your web site consists mainly of:

a) Graphics

b) Text

c) A mixture of text and graphics

d) Flash files

Q2. Within the HTML code, does your site use:

a) A Title Tag only

b) A Title Tag plus a META description tag

c) A Title Tag, plus META description and keyword tags

d) You don’t know

Q3. The content of your site includes:

a) Text based on internal sales copy

b) Text containing keywords and phrases you think are relevant

c) Text containing keywords and phrases based on search engine research

d) Little or no text

Q4. The images used throughout your site:

a) Use ALT IMG tags containing relevant keywords

b) Don’t use ALT IMG tags at all

c) Use ALT IMG tags that don’t contain keywords

d) You don’t know

Q5. Your Web Site was hand submitted to how many engines?:

a) The top 10 search engines & directories

b) The top 10, plus regional engines in your target markets

c) None - submission software was used instead

d) You don’t know

Q6. The links to internal pages within your web site are:

a) Graphic buttons

b) Text links

c) Graphical text links

d) Text links containing keywords

Q7. Your web page URLs are mainly:

a) Static URLs

b) Query-string free dynamic URLs (NOT containing "?", "&" etc)

c) Query-stringed dynamic URL’s (containing “?”, "&" etc)

d) You don’t know

Q8. You track the following to your site:

a) Number of visitors only

b) What search engines they came from

c) What search terms they used to find you

d) All of the above

Q9. You track your ranking in the search engines by:

a) Conducting manual searches

b) Using rank querying software once a week or more

c) Using rank querying software once a month or less often

d) You don’t track your rankings

Q10. What is your site’s link popularity like? :

a) There are less than 10 external sites linking to yours

b) There are 10-100 external sites linking to yours

c) There are over 100 external sites linking to yours

d) You don’t track your link popularity

Q11.When your search engine rankings slide, you:

a) Don’t notice

b) Re-submit your site to all engines

c) Re-optimize your site content and resubmit to all engines

d) Re-optimize your site content and wait for the engines to re-index your site automatically

Q12. Of all your web site traffic, search engines provide:

a) Less than 10%

b) Between 10 and 20%

c) More than 20%

d) You don’t know

Points for each question range from 0 to 3. Results are :

Q1 a)1, b)3, c)2, d)0;

Q2 a)1, b)2, c)3, d)0;

Q3 a)1, b)2, c)3, d)0;

Q4 a)3, b)1, c)2, d)0;

Q5 a)2, b)3, c)0, d)1;

Q6 a)0, b)2, c)1, d)3;

Q7 a)3, b)2, c)0, d)1;

Q8 a)0, b)1, c)2, d)3;

Q9 a)3, b)0, c)2, d)1;

Q10 a)1, b)2, c)3, d)0;

Q11 a)1, b)0, c)2, d)3;

Q12 a)1, b)2, c)3, d)0;

Add up the total points and scroll below to see how compatible your site is.

Score of 12 or less – Oh dear. There is virtually no chance of finding your site at the top of the search results, because you haven’t made your site technically compatible with search engines at ALL. To give your relationship with search engines a chance, you need to make some changes, FAST! If you don’t know why your site is incompatible, or need step-by-step help to reverse the damage, request a Search Engine Compatibility Review.

Score of 13-20 – Lack of attention to your search engine relationship has cost you traffic and your rankings are poor or non-existent. You have one or two of the elements in place to make your site search engine compatible, but you really need ALL of them to improve your rankings and increase the number of visitors to your site. With 81% of Internet consumers relying on search engines to find web sites, it is vitally important that you keep the search engines interested in your site by ensuring it is compatible with their algorithms and indexed by their robots. If you need help to make your site more search engine compatible, request a Search Engine Compatibility Review.

Score of 21-29 – You are aware of the importance of search engines and have tried to make your site at least partly compatible. You have probably achieved a few listings for your site on the major engines, but could be doing a lot better with a little extra effort. Spend a few days tweaking your site content to make it as attractive to engines as possible. Stop re-submitting your sites to engines as it won't help. Conduct a little keyword research to ensure you are targeting the right keywords and phrases, integrate these into your pages and wait for search engines to re-index the site. Consider hiring a SEO specialist to boost your rankings and get more traffic. The engines won’t pay attention to you if more compatible sites come along so do it NOW before the honeymoon is over.

Score of 30-36 – Congratulations! You have taken many or all of the steps required to achieve a high ranking on the search engines and are reaping the rewards in resulting site traffic. You keep your site content search engine friendly, target the right keywords and you aren't accidentally spamming the engines with resubmissions or rank queries. Your efforts to make your site search engine compatible are sure to keep them infatuated with your site for a long time. Keep up the good work!

About the author
Article by Kalena Jordan, one of the first search engine optimization experts in Australia and New Zealand, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business Web Rank, Kalena manages Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.

Latest articles

» Change your mind about an eBay bid?
We have all made choices in life that two seconds later we know we should take back. Especially when there is money involved this can become a problem.

» A simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.

» 7 ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.

» Website valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is becoming more and more liquid each day.

» One way links are better than reciprocal links
You probably know by now that where your website ranks in the search engine rankings dramatically affects how many visitors you have to your site. Did you also know that you can change where your site is ranked by being proactive and getting as many one way links to your site as possible?

» How to make visitors stay at your website
The very first thing which you should provide the visitors with is some free interesting reading material.

» How to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement to look like a text advertisement!

» Offline advertising should be a part of your online strategy
Day by day, online business has become more & more complicated and competitive.

» How to sell traffic
Selling the traffic arriving at your site is a good method to increase profits from your portal.

» Make money from online auctions
Online auctions have the best benefit of a vast platform. Your product is viewed by loads of people & hence there is more possibility of finding a suitable bidder.

» Groupware explained in easy terms
Groupware is a term used frequently to describe collaborative software. Groupware is application software that integrates work on a single project by several concurrent users at separated random workstations.

» Timely back up can save you from disasters
Few things which people often back up are e-mail addresses, bank records, photographs, personal records, software’s, music etc.

» Why should one go for autoresponders
Autoresponders are programs which get automatically executed in particular situations.

» Become your own boss - Start your own online business today
A survey conducted by SBA states that two third of new business survives at least two year and about forty four percent survives at least four year.

» Express your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a journal or a newsletter which is regularly updated and can be used by any one.

» Pop-up ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The Efficacy of Pop-ups and the Resulting Effect on Brands” Internet users feel harangues and harassed by pop-up ads.

» Why content is king on the Internet
The advantages that Internet holds over the rest of the other communication mediums should not wasted because of the inability to find a comprehensive plan that will bind all these faculties together.

» 10 niche marketing tips
In our increasingly driven consumer economies, the average customer is bombarded by choices. With increased saturation of the market, companies look towards niche marketing to search new, ever-evolving and sophisticated consumers.

» Using free traffic exchange
These days internet has emerged as both, a market and hub for marketing. Unlike the ‘brick and mortar’ world where large manufacturers manage to squeeze out the market bases of smaller companies, the internet provides haven like the free traffic exchange.

» Ten ways to drive traffic to your website
Developing a web site and then letting it grow is like planting a tree and then nurturing it.

» Marketing through keyword articles
One of the most effective tools of Internet marketing is the use of keyword articles.

» Want to make money online? Market a service to businesses
Don walked across the street from his house to mine to announce he had finally retired. "But I'm not ready for the golf course," he said. "I want to make a living on the Internet. What can I sell?"

» Web site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution. Unfortunately, many designs are dead in the water before they are even published as far as search engine optimization is concerned. Whatever you do, avoid these critical mistakes.

» Alexa Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.

» Web site design mistakes
Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.

» Abandonment - Why visitors don't turn into customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate.

» Creative search engine optimization - A case study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site?

Tools & services to enhance your online business

» Site Build It!
Over 100,000 small businesses of all kinds outperform larger, well-financed competitors. Read about this all-in-one site-building-hosting-marketing system of tools that delivers results.

» Secrets To Their Success
Take a private tour of two "Mom & Pop" web sites every month that earn $100,000+ a year... and discover the exact step-by-step strategies they have personally used to generate these massive profits.