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How to build massive keyword lists - Part 1
As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines.
Because according to Amit Singhal, principal scientist at Google, a guy who really should know what he's talking about, over 50% of the 200 million searches performed a day have never been searched before. He also said: "When performing a search most surfers give a 2-4 word query".
So here are my top 18 recommended ways to build massive keyword lists:
1. Visit your competitor's web pages and look in the title and meta tags.
2. Search for brand names in Google's Sandbox. This will return additional
keywords that searchers entered when using the brand name. You can also
enter regular keyword phrases and get related keyword phrases that have
been searched on Google.
3. Look over your past customer testimonials, and see if there are any keywords you can use. This strategy lets you get inside your customer's mind to produce more market centric keywords.
4. Consider synonyms. A synonym is a word having the same or nearly the
same meaning as another word or other words in the language. Enter your
keywords into Roget's Theasaurus for a list of related synonyms. Also
5. Think of singular and plurals keywords.
6. What about verbs? Example: Ride, rode, ridden, ridding, rides.
7. Use hyphenation and variations. Example: off-shore, offshore, off shore.
8. Consider domain names. Many people enter domain names into the search engines rather than their browser address bar. Example: cnn.com. In June 2005 cnn.com was searched 843,256 times on Overture.com.
9. Get books on your subject and use the terms in the index and glossaries to grow your keyword lists.
10. Download a free copy of Weblog Expert Lite. Then ask your web host
how to download your raw stats files. Run them through the software and
you will then discover every possible keyword combination that surfers
have used to find your website.
11. Use Wordtracker. What does Wordtracker do? "... helps you find
all keyword combinations that bear any relation to your business or service
- many of which you might never have considered." Wordtracker is
an essential tool to use.
12. Then go to the Overture Keyword Suggestion Tool. Enter in a keyword
and Overture returns all the prior month's searches that include your
phrase. The problem with the Overture tool is that it doesn't give you
the exact way that the search was entered. This is why it is essential
to use a tool like Keyword Tumbler (see # 18) to generate the maximum
possible number of keyword combinations that a user might enter a search
phrase into the engines.
13. Use abbreviations and misspellings. A good misspelling tool is Search
Spell. Search Spell uses actual misspellings entered into the search engines.
Misspelled Keywords is another software tool that will literally create
thousands of misspellings for any given keyword phrase you enter into
14. Use acronyms. An acronym is a word formed from the initial letters
of a name. Example: due diligence becomes DD. A good acronym generator
is Acronym Finder.
15. Combine your keyword phrase into one word. Example: strawbale houses => strawbalehouses.
16. Use "space" and "+" with keywords. Example:
17. Visit Crossword Compiler and download their demo software. Plug in
your keywords and discover a multitude of additional words.
18. Once you have your list compiled visit Keyword Tumbler and download
the free software. Put your keywords into a text file and then let Keyword
Tumbler generate multiple variations of each keyword phrase you have...
It does this simply by mixing the words in each phrase around. Example: "horses for sale" generates a list like this...
horses for sale
As Perry Marshall, author of the Definitive Guide to Google AdWords said
at a recent seminar: "Every combination of keywords that somebody
could conceivably type in on Google is a market."
I hope you have found this advice useful? It's the exact same procedure I use everyday when fighting the pay-per-click wars.