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Why is the title so important seo wise?

By Jakob Jelling
http://www.sitetube.com

The title of any reading material could be said as the most important thing since it is in a way the summary of all that written inside it. It gives a clear picture of the content of the page. Search engines are used largely these days. But how should you write your article so that it gets a higher rank in the search engines? Search engines are one thing that matters the title a lot. The more appropriate and meaningful the title will be the more will be the rank of it in the search engines.

Title should be written just for the sake of writing it but you should remember few points while giving any title. The title should be a small one. 50 to 60 characters will suffice. Make sure that you have included the keyword in the title and last but not the least is that try to make it attractive. But why the title is so important seo wise? The title given by you is mentioned at the top in the title bar of the web page so if it’s too long than the page won’t show the whole of it instead it will show only first 50-60 characters.

Almost all search engines outputs the title of the page to provide a link to the site as a result. Bookmarks are often used these days and if a visitor bookmarks your page than it is the title of the page which goes as the heading of the bookmark. So more meaningful the title of the page the more easy it will be for the visitor to remember.

If you include the phrase or the keyword in the title your page rank will be higher. But you should not over do it but just try to include it only once in the title. One aspect with respect to the title is the click through rate i.e. number of visitors clicking your title on seeing it. So if your title is attractive enough to hold the attention of the visitor than they will surely click it or otherwise not.

Another point you should remember while giving the title is that it should be something different from what others have used. Your title should stand out in comparison with others. If others are using a long title than you should go for a shorter one and if they are having a shorter one than you could have a longer one. Another important point is that you should always give the title keeping the searchers in mind that is what are they exactly looking for?

About the author
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

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