Design your online success
Website design has always been a fascinating area for me
-- not entirely in the realm of graphics but also of flow, navigation,
appearance, and content. I love to surf the web almost exclusively to
learn about different feels and flavors. In the process of doing so, it
amazes me to see how some sites appear smooth, professional, and refined,
while others smack of being put together horrendously quick -- even when
the company is reputably of high quality.
But website design is, in itself, a powerful marketing process. Many
tend to forget that people make UPAs (unconscious paralleled assumptions)
-- in general and especially in business. In other words, when they visit
a website they will unconsciously assume that a parallel exists between
the website's design and the business behind it -- not to mention the
products or services it promotes. So, if the design is poor, unprofessional,
or unclear, people will unconsciously assume that the product or company
is just the same.
Regard for the human inclination to "judge books by their covers"
is of utmost importance on the web, for the appearance of your site (that
thing that appears on a person's computer monitor) is the only thing that
separates you from your customer and thus is representative of the whole.
Therefore, your site can either emphasize, support, or contradict your
marketing message -- and do so almost effortlessly, even inconspicuously,
and sometimes dramatically.
A large airline company recently conducted a survey among its passengers
in order to perform some marketing research. The following question was
asked: "If your food trays were dirty, would you assume that the
airline also does poor maintenance on its engines?" And the answer
was, as illogical as it sounds, "yes" for an overwhelming majority
In the "The
22 Immutable Laws of Marketing," marketing gurus Al Ries and
Jack Trout made what I believe to be the most powerful notion ever conceived
in the world of business, in that marketing is not a battle of products
but a battle of perceptions. My mentor used to say that "perceived
truth is more powerful than truth itself." Marketing is all about
A website design can often project greater perceived value. If you place
your website side-by-side with a competitor, and both of you offer the
same product in the same way at the same price, the company that will
win the customer over will be the one that, through its design, communicates
to the customer that there is an implied added value in their choice.
In my seminars, I talk about the ketchup principle. Let's say you've
just met a salesperson. He is dressed absolutely impeccably, gave a compelling
spiel, is knowledgeable about his product, was thoroughly interested in
your needs and conducted a perfect meeting with you. But throughout the
encounter, you couldn't help but notice that he had a little ketchup stain
on his tie. Now, if I were to ask you two weeks later what you remember
the most about your meeting, the first thing that would pop into mind
will likely be
The ketchup stain!
As the old saying goes, "You never get a second chance to make a
good first impression!" This applies even to the simplest of things.
On the Internet, it includes your site's design and the image it projects.
Therefore, pay close attention to your website's overall appearance, its
appeal, its colors, its layout, its ease-of-navigation, and most important
|About the author
Michel Fortin is a direct response copywriter and consultant dedicated
to turning sales messages into powerful magnets. Get a free copy of
his book, "The 10 Commandments of Power Positioning," when
you subscribe to his free monthly ezine, "The Profit Pill."
your mind about an eBay bid?
We have all made choices in life that two seconds later
we know we should take back. Especially when there is money involved
this can become a problem.
simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders
are the best idea yet for marketing with email.
ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website
is a difficult undertaking if he tries to consider the fact that
there are rivals everywhere waiting to pin him down.
valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is
becoming more and more liquid each day.
way links are better than reciprocal links
You probably know by now that where your website ranks in
the search engine rankings dramatically affects how many visitors you
have to your site. Did you also know that you can change where your
site is ranked by being proactive and getting as many one way links
to your site as possible?
to make visitors stay at your website
The very first thing which you should provide the visitors
with is some free interesting reading material.
to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement
to look like a text advertisement!
advertising should be a part of your online strategy
Day by day, online business has become more & more
complicated and competitive.
to sell traffic
Selling the traffic arriving at your site is a good method
to increase profits from your portal.
money from online auctions
Online auctions have the best benefit of a vast platform.
Your product is viewed by loads of people & hence there is
more possibility of finding a suitable bidder.
explained in easy terms
Groupware is a term used frequently to describe collaborative
software. Groupware is application software that integrates work
on a single project by several concurrent users at separated random
back up can save you from disasters
Few things which people often back up are e-mail addresses,
bank records, photographs, personal records, software’s,
should one go for autoresponders
Autoresponders are programs which get automatically
executed in particular situations.
your own boss - Start your own online business today
A survey conducted by SBA states that two third of new
business survives at least two year and about forty four percent
survives at least four year.
your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a
journal or a newsletter which is regularly updated and can be used
by any one.
ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The
Efficacy of Pop-ups and the Resulting Effect on Brands” Internet
users feel harangues and harassed by pop-up ads.
content is king on the Internet
The advantages that Internet holds over the rest of
the other communication mediums should not wasted because of
the inability to find a comprehensive plan that will bind all
these faculties together.
niche marketing tips
In our increasingly driven consumer economies, the average
customer is bombarded by choices. With increased saturation of the
market, companies look towards niche marketing to search new, ever-evolving
and sophisticated consumers.
free traffic exchange
These days internet has emerged as both, a market and
hub for marketing. Unlike the ‘brick and mortar’ world
where large manufacturers manage to squeeze out the market bases
of smaller companies, the internet provides haven like the free
ways to drive traffic to your website
Developing a web site and then letting it grow is
like planting a tree and then nurturing it.
through keyword articles
One of the most effective tools of Internet marketing
is the use of keyword articles.
to make money online? Market a service to businesses
Don walked across the street from his house to mine to
announce he had finally retired. "But I'm not ready for the
golf course," he said. "I want to make a living on the
Internet. What can I sell?"
site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution.
Unfortunately, many designs are dead in the water before they are
even published as far as search engine optimization is concerned.
Whatever you do, avoid these critical mistakes.
Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to
assist online businesses. A valuable tool that you should use is
the Alexa Toolbar. Even better, this tool is free.
site design mistakes
Some wise human once said "Learn from the mistakes
of others. There isn't nearly enough time to make them all yourself."
Hence this article. Here are five of the most annoying and common
web design mistakes.
- Why visitors don't turn into customers
Every good Internet business understands the value of
conversions versus hits received. Far too often, businesses become
fixated on the hits they are receiving instead of monitoring their
hit to sale conversion rate.
search engine optimization - A case study
Search engine optimization this and search engine optimization
that. You read and hear about it all day, but what about your site?
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