Webmaster tips & trix   contact | privacylink partnersfree website content
Home » Articles » Create income

» Affiliate programs
» SE optimization
» Miscellaneous
» Newsletters & E-zines
» Promotion
» Web design
» Usability
» Domain names
» Create income
» Web writing
» Hosting
» Guerrilla marketing
» Accessibility
» Web credibility
» Data recovery

» Archive


Special articles

» Google tools/services
» Yahoo! tools/services

Publish ads and start making money with AdSense

By Jakob Jelling

Google Inc. unveiled its AdSense program in June 2004. The AdSense program works in a very simple yet ingenious manner to help webmasters and publishers earn additional revenue. AdSense works in this way, whenever you place a Google search box on your website; you become a part of the AdSense network. Google then places adverts that are specific and relevant to your site’s content on your site. These adverts are decided upon through instant auctions where Google pits relevant CPC (cost-per-click) and CPM (cost-per-thousand-impressions) adverts against each other; these adverts compete and the winner, who will generate maximum revenue for the particular page is placed onto your site.
The adverts will not distract visitors to the site from the content of the site because only those adverts that are related to your site’s content are displayed by AdSense on your site. Google carefully reviews the content of the site and studies the context before deciding upon an advert.

Serving properly targeted adverts is the concern of every web site owner, Google AdSense makes sure that the text and animated adverts it provides for your site are well matched to your site content. For example, a pet shop site will carry adverts for pet food and pet management. Adverts like these are good for business as they enhance the informative quality of your site and encourage sales.

AdSense has a distinct advantage that it brings Google’s entire directory of advertisers at the disposal of its clients. No matter what your business is, no matter how exclusive and selective or broad and generalized your content is, Google has the advertisers for it. Therefore you can be assured of having relevant adverts on your page. In addition to this, you are spared the maintenance of advertiser relationships that is a full time job in its own regard. Google takes care of the advertisers and lets you reap the benefits of its extensive database of advertisers that range from the corporate international companies and brands to local dealers and shops. Google also scrutinizes the change in the content of your site’s web pages and adapts the supply of adverts accordingly; different pages have adverts that are suited to their content, placed in the context implied.

The adverts provided by Google are also sensitive to geographical differences and thus, the international companies that advertise on your pages through AdSense easily switched to their local dealers without any special efforts. Google’s AdSense is focused on helping to maintain the standards of its business clients therefore AdSense provides safeguards such as filtering adverts so that they match the content of your site. You can decide to ban certain adverts from your site by stating the URL; thus competitive adverts are blocked from being posted on your site. Adverts containing adult content are blocked from entering your site and you are also given the option of deciding which advert is to be placed.

AdSense also gives you the option of choosing the appearance of the adverts placed on your site so that the adverts do not seem glaringly out of place and ruin the look of your site. There are more than 200 colors to choose from, you select the color of the box, frame and text so they blend in tastefully with the rest of the page.

AdSense also allows you to check the revenue generated from these adverts. If the adverts are not generating revenue then you pull them off however this has yet to happen, most of the clients of AdSense accept that the traffic and the revenue has increased ever since they became a part of the AdSense network. Applying for the AdSense is extremely easy; all you have to do is register online and place a Google search box on your page.

About the author
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

Latest articles

» Change your mind about an eBay bid?
We have all made choices in life that two seconds later we know we should take back. Especially when there is money involved this can become a problem.

» A simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.

» 7 ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.

» Website valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is becoming more and more liquid each day.

» One way links are better than reciprocal links
You probably know by now that where your website ranks in the search engine rankings dramatically affects how many visitors you have to your site. Did you also know that you can change where your site is ranked by being proactive and getting as many one way links to your site as possible?

» How to make visitors stay at your website
The very first thing which you should provide the visitors with is some free interesting reading material.

» How to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement to look like a text advertisement!

» Offline advertising should be a part of your online strategy
Day by day, online business has become more & more complicated and competitive.

» How to sell traffic
Selling the traffic arriving at your site is a good method to increase profits from your portal.

» Make money from online auctions
Online auctions have the best benefit of a vast platform. Your product is viewed by loads of people & hence there is more possibility of finding a suitable bidder.

» Groupware explained in easy terms
Groupware is a term used frequently to describe collaborative software. Groupware is application software that integrates work on a single project by several concurrent users at separated random workstations.

» Timely back up can save you from disasters
Few things which people often back up are e-mail addresses, bank records, photographs, personal records, software’s, music etc.

» Why should one go for autoresponders
Autoresponders are programs which get automatically executed in particular situations.

» Become your own boss - Start your own online business today
A survey conducted by SBA states that two third of new business survives at least two year and about forty four percent survives at least four year.

» Express your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a journal or a newsletter which is regularly updated and can be used by any one.

» Pop-up ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The Efficacy of Pop-ups and the Resulting Effect on Brands” Internet users feel harangues and harassed by pop-up ads.

» Why content is king on the Internet
The advantages that Internet holds over the rest of the other communication mediums should not wasted because of the inability to find a comprehensive plan that will bind all these faculties together.

» 10 niche marketing tips
In our increasingly driven consumer economies, the average customer is bombarded by choices. With increased saturation of the market, companies look towards niche marketing to search new, ever-evolving and sophisticated consumers.

» Using free traffic exchange
These days internet has emerged as both, a market and hub for marketing. Unlike the ‘brick and mortar’ world where large manufacturers manage to squeeze out the market bases of smaller companies, the internet provides haven like the free traffic exchange.

» Ten ways to drive traffic to your website
Developing a web site and then letting it grow is like planting a tree and then nurturing it.

» Marketing through keyword articles
One of the most effective tools of Internet marketing is the use of keyword articles.

» Want to make money online? Market a service to businesses
Don walked across the street from his house to mine to announce he had finally retired. "But I'm not ready for the golf course," he said. "I want to make a living on the Internet. What can I sell?"

» Web site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution. Unfortunately, many designs are dead in the water before they are even published as far as search engine optimization is concerned. Whatever you do, avoid these critical mistakes.

» Alexa Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.

» Web site design mistakes
Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.

» Abandonment - Why visitors don't turn into customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate.

» Creative search engine optimization - A case study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site?

Tools & services to enhance your online business

» Site Build It!
Over 100,000 small businesses of all kinds outperform larger, well-financed competitors. Read about this all-in-one site-building-hosting-marketing system of tools that delivers results.

» Secrets To Their Success
Take a private tour of two "Mom & Pop" web sites every month that earn $100,000+ a year... and discover the exact step-by-step strategies they have personally used to generate these massive profits.