Google tools & services
quick guide to Google Analytics
Google Analytics is an excellent solution for all the website
related needs, starting from the source which brought the visitors to your
site to how they interacted with your website.
to Google AdWords
Google’s Adwords is a keyword targeted advertising program.
Earth - Zoom in!
Google Earth employs the use of satellite imagery, conventional
maps and extremely sophisticated streaming technology to deliver the data
to your desktop.
Adwords - How does it work for you?
There are a few guidelines on how to optimize Google Adwords
to work profitably for you.
A better way to advertise
Google AdWords provides advertisers with an easy way to get
their site listed with the popular search engine. AdWords can be a good
resource for anyone looking to promote their site on the web, from beginners
to professional internet marketers.
marketing - Get google search results by e-mail
Sometimes our jobs as marketers means we need to look beyond
the obvious. Google, for example, offers their Google Alerts service.
in the know with Google SMS
The Short Messaging Service (SMS) from Google sends short,
quick, text answers in response to your queries from an SMS-enabled mobile
device, such as a cell phone.
tests expanded search to include printed works
Google Labs is currently testing Google Print, which returns
results from within scanned printed books along with Google's standard
web search results.
desktop search deserving?
Google, in their march to stay ahead of the pack of competition,
has released Google Desktop Search.
Wireless - Search away from home
For so many web surfers, it's almost automatic to type Google.com
in to our address bar when we want to search. So big and well-known is
Google that many browsers have a built-in search box or typed shortcut
for Google searches.
the box with Google's Web API
Google, the most popular, and many say best, search engine,
offers searchers many options to help them zero in on just what they're
from your cell phone with Froogle Wireless
Google has now expanded their Froogle service so that it is
available on WML-enabled cellular phones. Most newer cell phones that
can connect to the Internet have this capability.
PC can contribute with Google Compute
Have you heard of the SETI Project? SETI stands for Search
for Extraterrestrial Intelligence, and the project is operated by the
University of California at Berkeley.
help from Google Answers
Web users turn to search engines for answers to their questions.
This is usually done through various levels of searching the engine's
database. Sometimes though, no matter how hard they try, searchers can't
find the information they need.
In 2001, Google bought Deja News and applied their considerable
search expertise to Usenet posts. The result is Google Groups.
Catalogs - Old fashioned mail order meets high tech search
In addition to Google's Froogle shopping service (still in
beta), which features a searchable database of online merchants, Google
is also beta-testing their Google Catalog service.
your visitors zero in with Site-Flavored Google search
As Google has gained in their search reputation the past few
years, many webmasters have added a Google search box to their pages.
This is meant to provide a quick path for visitors to continue their search,
should they not find what they're looking for on the original site.
Desktop for Google
First we had the original Google search that evolved into the
leader in its class.
the next level with Google Groups 2
If you haven't visited the Google Labs lately, they have released
a beta of Google Groups 2 that you may want to check out.
personal with Google
Anyone who's been on the net any time at all knows that Google
has been the search engine of choice for many for a while now.
- Google's new photographic portal
As with any freeware all you need is a computer that is attached
to the Internet. Picasa’s software is designed to run on Microsoft
Windows platforms. It supports JPEG, TIFF, GIF, BMP, PSD, AVI, MPG, ASF,
and WMV files. You can even import video with the usage of AVI, MPG and
WMV, as all formats are popular with Microsoft Media Player.
Recently Google has created a new affiliation with another
website that has people talking. Orkut.com is a website designed specifically
Keeping in touch with other sites like Amazon.com, Buy.com
and Yahoo.com, Google created a new shopping search tool called “Froogle”.
is Google AdSense?
In the mid 1990’s websites used to earn income by receiving
money from advertisers by publishing or allowing companies to deploy a
banner ad campaign on your website.
is The Google Toolbar?
No matter what browser you may want to use, you should consider
using Google’s toolbar.
In the late 1990’s three San Francisco based web developers
came up with the idea of being able to share information about anything
on the web.
Like most other prime search engines, the ability to freely
giveaway an email account is a positive tool that signals to the user
community that this search engine is here to stay!
your mind about an eBay bid?
We have all made choices in life that two seconds later
we know we should take back. Especially when there is money involved
this can become a problem.
simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders
are the best idea yet for marketing with email.
ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website
is a difficult undertaking if he tries to consider the fact that
there are rivals everywhere waiting to pin him down.
valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is
becoming more and more liquid each day.
way links are better than reciprocal links
You probably know by now that where your website ranks in
the search engine rankings dramatically affects how many visitors you
have to your site. Did you also know that you can change where your
site is ranked by being proactive and getting as many one way links
to your site as possible?
to make visitors stay at your website
The very first thing which you should provide the visitors
with is some free interesting reading material.
to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement
to look like a text advertisement!
advertising should be a part of your online strategy
Day by day, online business has become more & more
complicated and competitive.
to sell traffic
Selling the traffic arriving at your site is a good method
to increase profits from your portal.
money from online auctions
Online auctions have the best benefit of a vast platform.
Your product is viewed by loads of people & hence there is
more possibility of finding a suitable bidder.
explained in easy terms
Groupware is a term used frequently to describe collaborative
software. Groupware is application software that integrates work
on a single project by several concurrent users at separated random
back up can save you from disasters
Few things which people often back up are e-mail addresses,
bank records, photographs, personal records, software’s,
should one go for autoresponders
Autoresponders are programs which get automatically
executed in particular situations.
your own boss - Start your own online business today
A survey conducted by SBA states that two third of new
business survives at least two year and about forty four percent
survives at least four year.
your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a
journal or a newsletter which is regularly updated and can be used
by any one.
ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The
Efficacy of Pop-ups and the Resulting Effect on Brands” Internet
users feel harangues and harassed by pop-up ads.
content is king on the Internet
The advantages that Internet holds over the rest of
the other communication mediums should not wasted because of
the inability to find a comprehensive plan that will bind all
these faculties together.
niche marketing tips
In our increasingly driven consumer economies, the average
customer is bombarded by choices. With increased saturation of the
market, companies look towards niche marketing to search new, ever-evolving
and sophisticated consumers.
free traffic exchange
These days internet has emerged as both, a market and
hub for marketing. Unlike the ‘brick and mortar’ world
where large manufacturers manage to squeeze out the market bases
of smaller companies, the internet provides haven like the free
ways to drive traffic to your website
Developing a web site and then letting it grow is
like planting a tree and then nurturing it.
through keyword articles
One of the most effective tools of Internet marketing
is the use of keyword articles.
to make money online? Market a service to businesses
Don walked across the street from his house to mine to
announce he had finally retired. "But I'm not ready for the
golf course," he said. "I want to make a living on the
Internet. What can I sell?"
site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution.
Unfortunately, many designs are dead in the water before they are
even published as far as search engine optimization is concerned.
Whatever you do, avoid these critical mistakes.
Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to
assist online businesses. A valuable tool that you should use is
the Alexa Toolbar. Even better, this tool is free.
site design mistakes
Some wise human once said "Learn from the mistakes
of others. There isn't nearly enough time to make them all yourself."
Hence this article. Here are five of the most annoying and common
web design mistakes.
- Why visitors don't turn into customers
Every good Internet business understands the value of
conversions versus hits received. Far too often, businesses become
fixated on the hits they are receiving instead of monitoring their
hit to sale conversion rate.
search engine optimization - A case study
Search engine optimization this and search engine optimization
that. You read and hear about it all day, but what about your site?
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