|
Delegate, relegate, affiliate!
My courseload this semester at the college was, at first,
very light. I was scheduled to teach only one class out of my usual four
or five each semester. (By the way, the course is called Information Technology
Marketing.) Although a rare occurrence, I was told, "We're in the
off-cycle." Said one professor, "The winter semester is usually
pretty 'dead'." Okay. No problem.
Then I thought: "This is an opportunity for me to take on more copywriting
and speaking gigs!" In fact, based on that premise I began to pack
my schedule. For example, my next keynote will be at the upcoming Editors
Association of Canada conference -- for more, visit http://editors.ca/ncr/ottawa.htm.
It's a small gig. But with all this extra time, I didn't mind.
With a little bit of marketing, many new (and particularly smaller projects,
like the above EAC gig) started pouring in. Not so fast there, bucko!
The coordinator of the Marketing and Management Studies Faculty at the
college (and my boss), called me a week ago to ask me if I'd like to teach
a few extra courses so to replace two ailing professors. I love teaching,
especially these types of courses (i.e., marketing management, selling
and ebusiness marketing). So the answer from me was pretty obvious.
But as it turned out, I was asked to teach not just one or two additional
courses but four! "We need you," Steve told me. Of course, I
was delighted to be asked. But the kicker is that my time has now been
cut shorter -- and I still had all these new projects to contend with.
Anyway, why am I saying all this? While not as apparent, there is an
important marketing lesson in this. Since I can't personally take on all
the projects I originally anticipated, I'm forced to delegate. I have
no choice. But the thing to keep in mind is that, with the help of the
Internet, this is surprisingly simple. For one, there are many "virtual
assistants" available.
For example, there is the Internatioanl Virtual Assistants Association
at http://www.ivaa.org/.
You can also search the "virtual assistant referral network,"
which is found at http://www.assistu.com/client/,
or even bid on freelance VAs at http://www.eLance.com/
(simply type the words "virtual assistant" into the search form).
But there's more.
Without question, the web is a fertile ground for creating not only partnerships,
strategic marketing alliances and affiliate programs but also joint ventures.
In fact, I know quite a few Internet marketers who have made significant
fortunes on joint ventures alone -- even without having products of their
own!
For example, say you can't find a product to sell online. If that's the
case, one of the easiest ways to profit from the web is, after finding
out what a particular market wants, to find a way to give them that product.
And a method to achieve this is by searching for a supplier of such a
product, offer them to sell the product in exchange for a small commission
and then creating a relationship with them -- even if they don't have
an affiliate program in place (in fact, this could be to your advantage
as you could negotiate exclusivity). It's simple, common sense ... Right?
But what happens if you already sell a product, especially a service
(your time, in other words), and can't keep up with the demand? Joint
ventures are an option and can also become profitable in these cases.
If you sell a product but can't keep up with the demand, there are many
companies that are willing to partner with you -- either for a percentage
of the sales or a flat fee. There are also many Internet fulfillment companies
(some expressly handle catalog and digital products), such as:
Nevertheless, that's the beauty of online marketing. Never discount the
power of joint ventures on the Internet. In addition to providing additional
products, backend products or sources of income, joint ventures can also
be used to bear the brunt of your work. Moreover, the bonus is avoiding
a payroll. Robert Allen, author of many books, such as "Creating
Wealth" and "Multiple Streams of Income," once said that
one of the secrets to profiting is what he calls "employeelessness."
With the help of the Internet, that notion is so much easier.
About the author
Michel Fortin is a direct response copywriter and consultant dedicated
to turning sales messages into powerful magnets. Get a free copy of
his book, "The 10 Commandments of Power Positioning," when
you subscribe to his free monthly ezine, "The Profit Pill."
See http://SuccessDoctor.com/
now! |
» Change
your mind about an eBay bid?
We have all made choices in life that two seconds later
we know we should take back. Especially when there is money involved
this can become a problem.
» A
simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders
are the best idea yet for marketing with email.
» 7
ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website
is a difficult undertaking if he tries to consider the fact that
there are rivals everywhere waiting to pin him down.
» Website
valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is
becoming more and more liquid each day.
» One
way links are better than reciprocal links
You probably know by now that where your website ranks in
the search engine rankings dramatically affects how many visitors you
have to your site. Did you also know that you can change where your
site is ranked by being proactive and getting as many one way links
to your site as possible?
» How
to make visitors stay at your website
The very first thing which you should provide the visitors
with is some free interesting reading material.
» How
to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement
to look like a text advertisement!
» Offline
advertising should be a part of your online strategy
Day by day, online business has become more & more
complicated and competitive.
» How
to sell traffic
Selling the traffic arriving at your site is a good method
to increase profits from your portal.
» Make
money from online auctions
Online auctions have the best benefit of a vast platform.
Your product is viewed by loads of people & hence there is
more possibility of finding a suitable bidder.
» Groupware
explained in easy terms
Groupware is a term used frequently to describe collaborative
software. Groupware is application software that integrates work
on a single project by several concurrent users at separated random
workstations.
» Timely
back up can save you from disasters
Few things which people often back up are e-mail addresses,
bank records, photographs, personal records, software’s,
music etc.
» Why
should one go for autoresponders
Autoresponders are programs which get automatically
executed in particular situations.
» Become
your own boss - Start your own online business today
A survey conducted by SBA states that two third of new
business survives at least two year and about forty four percent
survives at least four year.
» Express
your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a
journal or a newsletter which is regularly updated and can be used
by any one.
» Pop-up
ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The
Efficacy of Pop-ups and the Resulting Effect on Brands” Internet
users feel harangues and harassed by pop-up ads.
» Why
content is king on the Internet
The advantages that Internet holds over the rest of
the other communication mediums should not wasted because of
the inability to find a comprehensive plan that will bind all
these faculties together.
» 10
niche marketing tips
In our increasingly driven consumer economies, the average
customer is bombarded by choices. With increased saturation of the
market, companies look towards niche marketing to search new, ever-evolving
and sophisticated consumers.
» Using
free traffic exchange
These days internet has emerged as both, a market and
hub for marketing. Unlike the ‘brick and mortar’ world
where large manufacturers manage to squeeze out the market bases
of smaller companies, the internet provides haven like the free
traffic exchange.
» Ten
ways to drive traffic to your website
Developing a web site and then letting it grow is
like planting a tree and then nurturing it.
» Marketing
through keyword articles
One of the most effective tools of Internet marketing
is the use of keyword articles.
» Want
to make money online? Market a service to businesses
Don walked across the street from his house to mine to
announce he had finally retired. "But I'm not ready for the
golf course," he said. "I want to make a living on the
Internet. What can I sell?"
» Web
site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution.
Unfortunately, many designs are dead in the water before they are
even published as far as search engine optimization is concerned.
Whatever you do, avoid these critical mistakes.
» Alexa
Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to
assist online businesses. A valuable tool that you should use is
the Alexa Toolbar. Even better, this tool is free.
» Web
site design mistakes
Some wise human once said "Learn from the mistakes
of others. There isn't nearly enough time to make them all yourself."
Hence this article. Here are five of the most annoying and common
web design mistakes.
» Abandonment
- Why visitors don't turn into customers
Every good Internet business understands the value of
conversions versus hits received. Far too often, businesses become
fixated on the hits they are receiving instead of monitoring their
hit to sale conversion rate.
» Creative
search engine optimization - A case study
Search engine optimization this and search engine optimization
that. You read and hear about it all day, but what about your site?
|
|
Tools & services to enhance your online
business |
|
» Site
Build It!
Over 100,000 small businesses of all kinds outperform
larger, well-financed competitors. Read about this all-in-one site-building-hosting-marketing
system of tools that delivers results.
» Secrets
To Their Success
Take a private tour of two "Mom & Pop"
web sites every month that earn $100,000+ a year... and discover
the exact step-by-step strategies they have personally used to generate
these massive profits. |
|
|
|