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The reason behind the success of Milliondollarhomepage.com

By Jakob Jelling
http://www.sitetube.com

The online marketplace is pretty chaotic. Webmasters have to constantly search for new and innovative ways to attract the attention of the online buyer community. Pay per click ads, pop up ads, spyware, online discounts and various other methods have been employed to grab the attention of the online community.

However, there still had not been found an advertising plan which would guarantee that the whole World Wide Web would sit up and take notice of one particular website. Until milliondollarhomepage.com came along that is. Suddenly the whole cyber world was talking about it. It was receiving thousands of daily unique visitors and quite simply it demonstrated the power of inventive thinking coupled with the marketing capabilities of the internet.

Milliondollarhomepage.com was the brain child of a young man named Alex Tew, a native of Wiltshire, England. Alex Tew needed to figure out a way to pay for college and he decided to raise this money online. The idea for his website was simplicity itself. He divided the homepage of his site into a massive grid of about 10,000 boxes.

Each box was about 100 (10X10) pixels in size (when quizzed about the choice if this size, Alex Tew said that it seemed a big enough space to host a company logo and a small banner). Each of these squares was then offered to online marketers as ad space. They could buy space on the web -page and Alex Tew promised to keep the website alive for a space of one year. For an online marketer, the minimum investment was a paltry $100. The website has become a rage on the World Wide Web.

Part of the reason is the sheer simplicity of the idea. It is a very well timed gimmick. It is also a novel way of attracting the customer’s attention. The site has been so successful that numerous clones of it have sprung all over the internet. Also, it demonstrated the operations of the online community. The major visitor surge to Alex Tew’s home page was fueled by online word of mouth advertising.

Just about every webmaster talked about it on their blog or their online forums. Also, it helped that the offline media evinced a huge interest in this ingenious marketing gimmick. Tew received publicity from being mentioned on BBC News, Channel 4, newspapers like the Guardian and being featured on The Register, a website dedicated to new technologies. All in all, it demonstrated the potential of success of the combination of a well thought out viral marketing plan with offline and online publicity.

About the author
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

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