Home » Articles » Promotion |
|
Maximize your advertising results! If you are like most of us doing business on the Internet
today you are very familiar with what I call the "Free Advertising
Shuffle". What, you ask, is the "Free Advertising Shuffle"?
It is the attempt, usually unsuccessful, to advertise your Internet business
for free. First you tried the free classified ads. What was the net results from this? Your mailbox filled with spam so fast that if any real customers tried to order your product, they received "Mailbox Full" messages. Abandoning the free classifieds, you tried your hand at the banner exchange programs. From this you received a trickle of click throughs and nearly zero sales. Moving on, you set your sights on the search engines. You fine tuned and tweaked your site until it was perfect. You submit your site to the search engines and received a top twenty placement. Now the traffic really rolls in. Three days later, the traffic stops. Concerned you rush over to the search engines, only to find your site is now ranked two hundred forty fourth for your keywords. Round and round the dance proceeds, until in frustration, you contemplate throwing in the towel. It's obvious, no one can really succeed with an Internet business. There just is no cost effective way to advertise on the Internet. Before you actually pack it all in, have you considered ezine advertising? Reputable ezines are a great way to reach a receptive, willing audience that is interested in hearing about your product. This is because a reputable ezine uses an "opt-in" mailing list. Opt-in mail list are lists that allow the readers to self-select themselves into interest groups that allow you to focus your advertising on your target market. With tens of thousands of ezines being published, it is a fairly easy matter to find some that reach your potential customers. Ezine advertising is inexpensive as well. On average ezine ads cost between .06 and .5 cents per subscriber. Compare this to one to two dollars per piece for direct postal mailings and the value becomes apparent. Most importantly, ezine ads produce results. Now that you know the facts, how do you maximize your ezine advertising dollars? Below I have compiled a short list of suggestions to help you get started.
These tips alone will not guarantee your Internet business' success.
Much of that is still dependent on basics such as quality, desirability
and price of the product or services you are offering. However, assuming
you are offering a good product at a fair price, implementing the strategies
outlined above should produce the type of results you have been seeking.
They should also help reduce the amount of time you spend doing the "Free
Advertising Shuffle".
|
|