Webmaster tips & trix   contact | privacylink partnersfree website content
Home » Articles » Search engine optimization

» Affiliate programs
» SE optimization
» Miscellaneous
» Newsletters & E-zines
» Promotion
» Web design
» Usability
» Domain names
» Create income
» Web writing
» Hosting
» Guerrilla marketing
» Accessibility
» Web credibility
» Data recovery

» Archive


Special articles

» Google tools/services
» Yahoo! tools/services

Appropriate key words choice

By Veselin Andreev

What do key words represent?

Key words are words that users enter into a given search engine to find the services or products that you offer. It is extremely important to know what key words the users will use.

Selecting the activity key words that are appropriate for your business is the first thing you need to do, because all other strategies are built on your choices at this stage.

How can you decide upon the appropriate key words for you?

Key words that will work best for you describe exactly what you offer and are the sorts of words that users will commonly think of when they are thinking about what to type into the search engine.

If you select key words that nobody will consider using when conducting a search, your work will be useless; even if you are number one in the search engines for those words.

Don't count just on your own opinion when selecting your business key words. The users might have a completely different view from you about what to insert in the search engines to find you.

A wonderful implement for defining the appropriate key words is a specialized database called Wordtracker.

First, make a list with appropriate key words that you think are most representative of your products or services. You could make such a list by asking your clients how they would search your services or products on the Internet, or you could view your competitors' websites to see what key words they have used, but don't copy their information. Just look to see if they have used some key words that could be useful for you.

Then use the Wordtracker database, which will show you every key word's popularity, and how competitive it is (i.e. whether it is used a lot by users and how many websites are optimized for it). The greater the number of websites that use it, the more difficult it will be for your website to reach the top in the search engines ranking.

The best choices for key words are those that are not so competitive, yet are very popular.

In addition, Wordtracker gives you some additional possibilities for choosing key words that weren't mentioned before but are in reality very appropriate.

Be sure that you alternate and combine the words that you have already selected. Much more appropriate words could appear, too.

To understand the way Wordtracker functions, use its free version, although its paid version offers many more functions.

Never count on lone key words!

A combination of two or more words is a much better variant than an orphaned word. Orphaned words are more common, while a phrase specifies the search purpose much more precisely.

Let's suppose that you are a manufacturer of solid wood furnishings. Take these two examples of key words:


"solid wood furnishings"

The first word is orphaned, so it is very common. When a user searches for information by using it, the search engine will retrieve all the sites that contain the word, without anything precise; and there might be lots of such sites, which makes it less likely that users will visit your.

More importantly people using this word during their search are unlikely to be from your target audience, and so are not interested in your products and services.

By using the next phrase, the user is aware of what exactly he is looking for and defines, limits, the search to some definite kind of furnishings (solid wood furnishings in this case) and the relevant search engine retrieves better, more precise results.

The probability that people will buy your products is higher in this case than in the previous one, maybe because the user needs these furnishings, since he/she did a search for them.

That's why you should always add to a key word that corresponds to a business like yours, some additional words, specific only to your business, in order to define and specify the process.

About the author
Veselin Andreev is one of the founders of Svilaves, which offers website design and promotion services, the quality and effect of which are aimed at the successful development of their clients’ business. Read the exact details of their services at http://www.svilaves.com

Latest articles

» Change your mind about an eBay bid?
We have all made choices in life that two seconds later we know we should take back. Especially when there is money involved this can become a problem.

» A simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.

» 7 ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.

» Website valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is becoming more and more liquid each day.

» One way links are better than reciprocal links
You probably know by now that where your website ranks in the search engine rankings dramatically affects how many visitors you have to your site. Did you also know that you can change where your site is ranked by being proactive and getting as many one way links to your site as possible?

» How to make visitors stay at your website
The very first thing which you should provide the visitors with is some free interesting reading material.

» How to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement to look like a text advertisement!

» Offline advertising should be a part of your online strategy
Day by day, online business has become more & more complicated and competitive.

» How to sell traffic
Selling the traffic arriving at your site is a good method to increase profits from your portal.

» Make money from online auctions
Online auctions have the best benefit of a vast platform. Your product is viewed by loads of people & hence there is more possibility of finding a suitable bidder.

» Groupware explained in easy terms
Groupware is a term used frequently to describe collaborative software. Groupware is application software that integrates work on a single project by several concurrent users at separated random workstations.

» Timely back up can save you from disasters
Few things which people often back up are e-mail addresses, bank records, photographs, personal records, software’s, music etc.

» Why should one go for autoresponders
Autoresponders are programs which get automatically executed in particular situations.

» Become your own boss - Start your own online business today
A survey conducted by SBA states that two third of new business survives at least two year and about forty four percent survives at least four year.

» Express your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a journal or a newsletter which is regularly updated and can be used by any one.

» Pop-up ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The Efficacy of Pop-ups and the Resulting Effect on Brands” Internet users feel harangues and harassed by pop-up ads.

» Why content is king on the Internet
The advantages that Internet holds over the rest of the other communication mediums should not wasted because of the inability to find a comprehensive plan that will bind all these faculties together.

» 10 niche marketing tips
In our increasingly driven consumer economies, the average customer is bombarded by choices. With increased saturation of the market, companies look towards niche marketing to search new, ever-evolving and sophisticated consumers.

» Using free traffic exchange
These days internet has emerged as both, a market and hub for marketing. Unlike the ‘brick and mortar’ world where large manufacturers manage to squeeze out the market bases of smaller companies, the internet provides haven like the free traffic exchange.

» Ten ways to drive traffic to your website
Developing a web site and then letting it grow is like planting a tree and then nurturing it.

» Marketing through keyword articles
One of the most effective tools of Internet marketing is the use of keyword articles.

» Want to make money online? Market a service to businesses
Don walked across the street from his house to mine to announce he had finally retired. "But I'm not ready for the golf course," he said. "I want to make a living on the Internet. What can I sell?"

» Web site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution. Unfortunately, many designs are dead in the water before they are even published as far as search engine optimization is concerned. Whatever you do, avoid these critical mistakes.

» Alexa Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.

» Web site design mistakes
Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.

» Abandonment - Why visitors don't turn into customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate.

» Creative search engine optimization - A case study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site?

Tools & services to enhance your online business

» Site Build It!
Over 100,000 small businesses of all kinds outperform larger, well-financed competitors. Read about this all-in-one site-building-hosting-marketing system of tools that delivers results.

» Secrets To Their Success
Take a private tour of two "Mom & Pop" web sites every month that earn $100,000+ a year... and discover the exact step-by-step strategies they have personally used to generate these massive profits.