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Listing in the search engines

After implementing the optimization techniques I have outlined in previous articles, you are ready to submit your web site to the search engines. So how should you go about getting listed? There are many services out there claiming to guarantee you a Top Ten listing. Obviously, there can only be ten listings in the top ten. There are, by some estimates, more than 6 billion web pages in existence. How many of those pages do you think could be listed under your top keywords? Hundreds? Thousands? More? Clearly, it will be difficult for your site to beat out all of those competitors and achieve a top ten listing. It will require persistence, motivation and dedication, exactly the elements most submission services will not have when it comes to your business. Your business is your passion, not theirs.

This is not a put down of submission services, they have their place. They can get your site listed in many engines and directories across the Web in a very short period of time. They are worth their cost in time savings alone. The issue here is that listing in the search engines is a very important task, far too important to trust to an outside interest. At least for the major search engines, place your listing yourself using the search engines manual submission method.

A last word about getting listed in the search engines. It is vital that you not give up. Look at this as a learning experience. Do not be disappointed if your first attempts do not yield the results you are hoping for. Use the experience to help you fine tune your web site. The only losers in the search engine wars are the ones who have quit fighting.

Alta Vista, InfoSeek, Lycos and Web Crawler are all registered trademarks of their respective companies.

About the author
Copyright 1998, 2003 Tony L. Callahan All Rights Reserved
Tony L. Callahan, is a successful Internet Promotions Consultant with more than twenty years of industry experience and is president of his own Internet marketing company, Link-Promote. He also publishes Web-Links Monthly, a newsletter full of tips, tricks, tools and techniques for successful web site promotions. To subscribe, send e-mail to: Web-Links-subscribe@topica.com. For an online archive of Tony's articles available for reprint, visit: http://www.link-promote.com/articles

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