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Top search engine ranking is easier than you think

by Elizabeth Ogunleye
http://www.mcssl.com/app/aftrack.asp?afid=187913

As anyone in a successful Internet business can tell you, search engine rankings are important. After all, if nobody can find your website, you're not going to sell much.

The good news is that achieving a high ranking on search engines like Yahoo and Google isn't as difficult as you might think. In fact, improving your ranking dramatically may even be as simple as avoiding a few common mistakes made by search engine optimizers.

For example, here are a few common errors that will destroy your chances at a high search engine ranking:

* Failure to make the right kind of site map. There are four different ways to build your site map, and two of them will kill your rankings faster than just about anything else. Knowing what type of site map to build for your site is essential to a high ranking.

* Failure to tune your anchor text link navigation. Believe it or not, most people--even SEO's--do this wrong. If your anchor text link navigation isn't done properly and ordered the way it should be, your search engine rankings will suffer big time.

* Failure to provide HTML link partner information. One key to getting quality links fast is to make sure you provide your link partner information. Your partner links can boost your rankings, so not including that information on your site can hurt you more than you think.

So, once you know what NOT to do, what steps must you take to make your site rank high? Well, it isn't enough just to add META tags and submit your site to search engine directories. One of the first steps is to build a great site that is content-rich.
Then, you have to design your keywords with search engine optimization in mind. This step is essential if you want to obtain front-page results. Submitting your site to search engines is actually one of the very last steps to success.

While it might be wise to hire an SEO to take care of your keywords and other optimization steps, you want to make sure they're good enough to avoid the common mistakes above. While it can be effective, hiring someone to do that work for you can cost a lot of money. This is money that will be wasted if the SEO doesn't know how to boost your rankings without making mistakes that will ruin it.

About the author
Author Elizabeth Ogunleye can show you in 48 minutes how to achieve a #1 ranking on Yahoo and Google. FREE audio download and FREE report, "The 7 Biggest Mistakes Search Engine Optimizers Make." No spam, just great search engine advice from an expert who had over 1 million unique visitors to his site in the first year with a #1 ranking!
http://www.mcssl.com/app/aftrack.asp?afid=187913
Reach Elizabeth at edropship@yahoo.co.uk

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