|
Using back links to get top search engine ranking
There are no hidden secrets on how to rank high with the
major search engines. All that is needed is a basic understanding of how
search engines work and a bit of know how. Perhaps the biggest contributing
factor to a successful web site is incoming links or Back Links. Without
links, your website will more than likely go unnoticed. So how should
you accumulate these links? Below are a few basic methods to accumulate
quality back links.
Before you get started
You MUST understand how search engines work. Over 90% of your business
will likely come directly from search engine results. Therefore, it is
absolutely essential to optimize your site for search engines. You could
have the greatest deals in the entire world, but if no one knows about
them then your efforts are wasted. Do a search on google for Search Engine
Optimization (SEO). You will find tons of great information on how to
create a website that is both user friendly and search engine friendly.
There are also countless numbers of companies and freelancers out there
who offer SEO services. Just be cautious of their offers and do your research
first. Remember, NO ONE can guarantee top placement in major search engines,
no matter what they say.
Where should back links come from?
1. Articles are a fantastic source of links and additional traffic to
your site. There are countless sites online that want your articles. It’s
a win win situation for everyone. When you write articles and submit them
online, you are able to leave a link to your own site and sometimes even
anchor text. I know what you’re saying, “I can’t write
about anything.” I use to feel the same way. But the truth of the
matter is, anyone can write. You just have to find a topic that interests
you. You can write about anything from dogs, to computers, to personal
training, to web hosting, heck you can even write about writing. The bottom
line is, articles are a valuable source of “relevant” back
links to your site.
2. Submit to directories. There are literally hundreds of “free”
and “paid” directories online. With 3 hours of painless work,
you can have your site submitted to hundreds of great directories. There
are many quality lists of directories that are regularly updated. One
of my favorites is http://www.best-web-directories.com/
which is always updated and maintained.
3. Develop link exchanges with relevant sites. The major search engines
such as google see incoming links from relevant sites, and give them more
rank compared a link from an unrelated site. For example, if you have
a website about pet care products, your link strategy should target pet
related sites. Again with a bit of hard work and determination, you can
develop a great deal of “relevant” back links.
4. Forums are a great source for additional traffic and links. Many forums
allow their users to display signatures in their posts. These signatures
can consist of both text and links. When you post a new message on that
forum, your websites link will be displayed for everyone to see. This
not only helps build valuable back links, but will bring additional traffic
to your website.
5. Join a link co-op. Co-ops such as the one found at http://www.digitalpoint.com/
are an amazing source of valuable back links and free advertisement. What
is a co op network? A Co op network is a network of site owners/webmasters
that offer ad space to the network. In return, the ads they define are
displayed across the entire network. The best part of ad networks such
as the one found at digital point, is, they are free. Having your site
in a co-op can literally mean thousands of back links for your site.
6. Buying ezine ads is a paid method of advertising, but it works, because
it is the most targeted of these approaches. Write a concise ad for your
business, and link to either a lead-capture page or directly to your autoresponder.
Then, begin contacting ezines to place your ad. (Do a search for “ezine
directories,” and you will find enough lists to keep you busy.)
When you contact an ezine, look for rates for both classified ads and
solo ads. The advantage to a solo ad is that your ad goes out by itself
in a separate email, but they can be more expensive. Because these ads
are targeted (you should NOT advertise in an unrelated ezine), you will
definitely see traffic, but you will need to track your results to see
which ezines bring you the most and best traffic.
7. Ad Swaps can be an exellent source of advertising. Start by writing
some killer copy (to coin a phrase...there are many free articles and
ebooks writen on the subject). Simply use your favorite search engine
and type in...how to write ad copy. I googled this as I am wriying this
and it showed 12,400,000 results. WOW! Once you have your ad written,
search out Ezines that are in the same catagory as your business or service.
Again use your favorite web search. Build yourself a list of ezines and
then email them asking if they except ad swaps. Include your ad in your
corrospondance with the ezines so they can see what you are offering.
Another place to check for ezines is to type in Ezine directories in your
seach engine. Look up ezines in your catagory of business or service.
Most listings will tell you if they except ad swaps and the peramiters
of the ad such as how many lines and how many characters per line. Don't
forget to ad your website url in your ad.
If you want to have a successful site, whether-it-be a hobby or for business,
you have to understand how search engines work. Part of that understanding,
is knowing about link development. Maybe in the early 90’s the idea
of “if you build it they will come” might have been true.
But in the year 2005 the internet is a far more competitive and complex
place. To be successful today, you have to work at it. Without a quality
source of back links the search engines will all but ignore your site.
About the author
Richard D. Moore is the President and Founder of IncomeNow! Marketing
Masters. With 12 years of online business experience, we offer Free
support to every subscriber to IncomeNow! A No Hype, No Bull, Honest
and Real source to help you start or grow your business and/or Ezine
http://www.incomenow.9k.com |
» Change
your mind about an eBay bid?
We have all made choices in life that two seconds later
we know we should take back. Especially when there is money involved
this can become a problem.
» A
simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders
are the best idea yet for marketing with email.
» 7
ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website
is a difficult undertaking if he tries to consider the fact that
there are rivals everywhere waiting to pin him down.
» Website
valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is
becoming more and more liquid each day.
» One
way links are better than reciprocal links
You probably know by now that where your website ranks in
the search engine rankings dramatically affects how many visitors you
have to your site. Did you also know that you can change where your
site is ranked by being proactive and getting as many one way links
to your site as possible?
» How
to make visitors stay at your website
The very first thing which you should provide the visitors
with is some free interesting reading material.
» How
to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement
to look like a text advertisement!
» Offline
advertising should be a part of your online strategy
Day by day, online business has become more & more
complicated and competitive.
» How
to sell traffic
Selling the traffic arriving at your site is a good method
to increase profits from your portal.
» Make
money from online auctions
Online auctions have the best benefit of a vast platform.
Your product is viewed by loads of people & hence there is
more possibility of finding a suitable bidder.
» Groupware
explained in easy terms
Groupware is a term used frequently to describe collaborative
software. Groupware is application software that integrates work
on a single project by several concurrent users at separated random
workstations.
» Timely
back up can save you from disasters
Few things which people often back up are e-mail addresses,
bank records, photographs, personal records, software’s,
music etc.
» Why
should one go for autoresponders
Autoresponders are programs which get automatically
executed in particular situations.
» Become
your own boss - Start your own online business today
A survey conducted by SBA states that two third of new
business survives at least two year and about forty four percent
survives at least four year.
» Express
your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a
journal or a newsletter which is regularly updated and can be used
by any one.
» Pop-up
ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The
Efficacy of Pop-ups and the Resulting Effect on Brands” Internet
users feel harangues and harassed by pop-up ads.
» Why
content is king on the Internet
The advantages that Internet holds over the rest of
the other communication mediums should not wasted because of
the inability to find a comprehensive plan that will bind all
these faculties together.
» 10
niche marketing tips
In our increasingly driven consumer economies, the average
customer is bombarded by choices. With increased saturation of the
market, companies look towards niche marketing to search new, ever-evolving
and sophisticated consumers.
» Using
free traffic exchange
These days internet has emerged as both, a market and
hub for marketing. Unlike the ‘brick and mortar’ world
where large manufacturers manage to squeeze out the market bases
of smaller companies, the internet provides haven like the free
traffic exchange.
» Ten
ways to drive traffic to your website
Developing a web site and then letting it grow is
like planting a tree and then nurturing it.
» Marketing
through keyword articles
One of the most effective tools of Internet marketing
is the use of keyword articles.
» Want
to make money online? Market a service to businesses
Don walked across the street from his house to mine to
announce he had finally retired. "But I'm not ready for the
golf course," he said. "I want to make a living on the
Internet. What can I sell?"
» Web
site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution.
Unfortunately, many designs are dead in the water before they are
even published as far as search engine optimization is concerned.
Whatever you do, avoid these critical mistakes.
» Alexa
Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to
assist online businesses. A valuable tool that you should use is
the Alexa Toolbar. Even better, this tool is free.
» Web
site design mistakes
Some wise human once said "Learn from the mistakes
of others. There isn't nearly enough time to make them all yourself."
Hence this article. Here are five of the most annoying and common
web design mistakes.
» Abandonment
- Why visitors don't turn into customers
Every good Internet business understands the value of
conversions versus hits received. Far too often, businesses become
fixated on the hits they are receiving instead of monitoring their
hit to sale conversion rate.
» Creative
search engine optimization - A case study
Search engine optimization this and search engine optimization
that. You read and hear about it all day, but what about your site?
|
|
Tools & services to enhance your online
business |
|
» Site
Build It!
Over 100,000 small businesses of all kinds outperform
larger, well-financed competitors. Read about this all-in-one site-building-hosting-marketing
system of tools that delivers results.
» Secrets
To Their Success
Take a private tour of two "Mom & Pop"
web sites every month that earn $100,000+ a year... and discover
the exact step-by-step strategies they have personally used to generate
these massive profits. |
|
|
|