Webmaster tips & trix   contact | privacylink partnersfree website content
Home » Articles » Web design
Articles

» Affiliate programs
» SE optimization
» Miscellaneous
» Newsletters & E-zines
» Promotion
» Web design
» Usability
» Domain names
» Create income
» Web writing
» Hosting
» Guerrilla marketing
» Accessibility
» Web credibility
» Data recovery

» Archive

 


Special articles

» Google tools/services
» Yahoo! tools/services


Banner design tips

By David Callan

Banner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. There's just no escaping the banner on the net.

Even though we've all read the news about the declining effectiveness of banners on the web I still believe that with the right 'ingredients' banners can be a good source of visitors and income for most webmasters.

There are five of these ingredients that I'd consider the most important, using all or most of them will always enable you to get a higher click through rate for your various banners. I'll list each of these banner design tips and then continue to discuss each one in a bit more detail.

  1. Small file.
  2. Call to action.
  3. Animation.
  4. Good ad copy.
  5. Fake factor.

Small file

This is one of the most important things you've to get right when designing a banner, if the .GIF or .JPG file is large it will take a few seconds to download and by then the visitor might have scrolled down the page meaning he or she doesn't even get to see your banner. If people don't see your banner they definitely aren't going to click on it. Therefore make sure your file stays below 10K, 15K at the absolute most, it's sometimes hard to do but if the others can do it, we can do it too.

Call to action

This is one of the easiest ways to increase the CTR (click through rate) of a banner, on this all the experts agree. Using a call to action simply involves having the words 'click here' or some other words such as 'sign up now' or something similar which urges to viewer to do something.

My thoughts on why using a call to action increases the CTR so much include the fact that there is so much advertising off-line such as TV, Radio, billboards etc, etc. With advertising on these off-line mediums target audiences are generally just required to watch or read the ad. All ads online have a link and the purpose is to get people to click on the ad and visit the advertisers website, however with the world being so used to off-line advertising many people just see banners and think that's it, they don't realize that they're actually meant to click on it to find out more. That's way having click here or another call to action improves the effectiveness of a banner.

Animation

Banners with moving elements attract the eye a lot more than static banners do. The whole idea of designing banners is to grab the attention of website visitors, using small animation helps to do this. I say small because I don't want you to go overboard and fill a banner with lots of animation as this is a bad idea because one it increases file size and two it's generally annoying to people after a while especially when they're trying to read an article or tutorial. If your banner annoys them they'll most likely just leave without clicking on it.

Good ad copy

This one is kind of a given but you should always include good ad copy in your banner, lots of fancy animation and pictures won't entice them to click, elements such as these only look after grabbing the attention of the visitors. It's the actual text that will get people wanting to check out your product. Try to emphasis the benefits not features of your product or service. Tell people how your product will make their life easier. Keep your wording short and concise, if you can use words that have been proven to attract people such as 'free', 'proven' and 'secret' do.

Fake factor

Many of the very successful banner ads of late have incorporated some kind of fake elements in them. There are various fake elements banner designers can use such as fake scroll bars, fake text links, fake selection boxes, fake text boxes and fake submit buttons to mention just a few. Banners with fake elements perform so well because people think they're clicking on a link to go to another page on the current site or they think they're clicking on a button but in fact they're actually clicking on a banner with a picture of a button and text link.

These fake banners are made using the Print Screen button usually found on the right side of any standard keyboard. Simply open a webpage or application and press 'Print Scrn' then crop the image around the button or scroll bar area (the area you want to fake) and then paste it into your banner and that's it you have fake elements in your banner. Alternatively designers simply draw buttons, scroll bars etc. using their graphics program.

Conclusion

Well there you have it, the five most important banner design tips to remember when designing banners. I'd normally end an article like this now but before we end I want to talk about targeting your banner.

Always always place your banner on sites that cater for your target audience (ie - the people most likely to buy your product). There's no point putting a banner for a new golf club you sell on a site dedicated to software, visitors to the site simply aren't going to be interested and you're just wasting your money. You should be aiming to place the golf banner on golf related websites, this way you're much more likely to make money. If you're not exposing your banner to your target audience none of the above tips and tricks can save you.

About the author
Article by David Callan. David is an Internet marketing professional and webmaster of http://www.akamarketing.com/webmaster-forums/. Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics.

Latest articles

» Change your mind about an eBay bid?
We have all made choices in life that two seconds later we know we should take back. Especially when there is money involved this can become a problem.

» A simple way to create 7 effective autoresponder messages
Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.

» 7 ways to drive laser-targeted traffic to your website
Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.

» Website valuation: Why standard website pricing methods will emerge
The market of buying and selling developed websites is becoming more and more liquid each day.

» One way links are better than reciprocal links
You probably know by now that where your website ranks in the search engine rankings dramatically affects how many visitors you have to your site. Did you also know that you can change where your site is ranked by being proactive and getting as many one way links to your site as possible?

» How to make visitors stay at your website
The very first thing which you should provide the visitors with is some free interesting reading material.

» How to make your visitors click your ads
Here is a simple solution; Convert your banner advertisement to look like a text advertisement!

» Offline advertising should be a part of your online strategy
Day by day, online business has become more & more complicated and competitive.

» How to sell traffic
Selling the traffic arriving at your site is a good method to increase profits from your portal.

» Make money from online auctions
Online auctions have the best benefit of a vast platform. Your product is viewed by loads of people & hence there is more possibility of finding a suitable bidder.

» Groupware explained in easy terms
Groupware is a term used frequently to describe collaborative software. Groupware is application software that integrates work on a single project by several concurrent users at separated random workstations.

» Timely back up can save you from disasters
Few things which people often back up are e-mail addresses, bank records, photographs, personal records, software’s, music etc.

» Why should one go for autoresponders
Autoresponders are programs which get automatically executed in particular situations.

» Become your own boss - Start your own online business today
A survey conducted by SBA states that two third of new business survives at least two year and about forty four percent survives at least four year.

» Express your thoughts - Creating your own blog!
What exactly is a blog? Technically speaking it is a journal or a newsletter which is regularly updated and can be used by any one.

» Pop-up ads - To be or not to be?
According to a study conducted by the Bunnyfoot University, “The Efficacy of Pop-ups and the Resulting Effect on Brands” Internet users feel harangues and harassed by pop-up ads.

» Why content is king on the Internet
The advantages that Internet holds over the rest of the other communication mediums should not wasted because of the inability to find a comprehensive plan that will bind all these faculties together.

» 10 niche marketing tips
In our increasingly driven consumer economies, the average customer is bombarded by choices. With increased saturation of the market, companies look towards niche marketing to search new, ever-evolving and sophisticated consumers.

» Using free traffic exchange
These days internet has emerged as both, a market and hub for marketing. Unlike the ‘brick and mortar’ world where large manufacturers manage to squeeze out the market bases of smaller companies, the internet provides haven like the free traffic exchange.

» Ten ways to drive traffic to your website
Developing a web site and then letting it grow is like planting a tree and then nurturing it.

» Marketing through keyword articles
One of the most effective tools of Internet marketing is the use of keyword articles.

» Want to make money online? Market a service to businesses
Don walked across the street from his house to mine to announce he had finally retired. "But I'm not ready for the golf course," he said. "I want to make a living on the Internet. What can I sell?"

» Web site design mistakes - Database parameters in URLs
Creating a web site takes thought, planning and execution. Unfortunately, many designs are dead in the water before they are even published as far as search engine optimization is concerned. Whatever you do, avoid these critical mistakes.

» Alexa Toolbar - The ultimate internet tool
There are numerous tools available on the Internet to assist online businesses. A valuable tool that you should use is the Alexa Toolbar. Even better, this tool is free.

» Web site design mistakes
Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes.

» Abandonment - Why visitors don't turn into customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate.

» Creative search engine optimization - A case study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site?


Tools & services to enhance your online business

» Site Build It!
Over 100,000 small businesses of all kinds outperform larger, well-financed competitors. Read about this all-in-one site-building-hosting-marketing system of tools that delivers results.

» Secrets To Their Success
Take a private tour of two "Mom & Pop" web sites every month that earn $100,000+ a year... and discover the exact step-by-step strategies they have personally used to generate these massive profits.