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Promotion archive / page 3

» Priceless publicity for the pennywise
Discover free, effective and little-known publicity opportunities, and how to use them to increase your exposure and generate traffic to your website consisting of interested, targeted and qualified visitors.

» Master marketing by mustering clusters
Learn the secret to online success... It's learning itself. Simply put, test, test, test! The Internet is really one big testing ground, so use it to learn what works and what doesn't. To fail online is to fail to test.

» Traffic's nice ... But who's driving?
Improve your target market traffic by 10,000% with this approach. The more targeted your visitors are, the more interested, qualified and ready to buy they are as well. So, don't compete... Create!

» The web is "directional", not direct, marketing
The bulk of your visitors will likely buy within the first 30 minutes of visiting your site, or leave never to return. Realize the power of using both direct and target marketing to generate the greatest response!

» The internet marketer's mini-checklist
Throughout my online travels and particularly in my marketing consulting practice, I encounter many a netpreneur who wonder about the reasons why they are not yet successful.

» They've got me under their skins
For the longest time, I've been a big fan of skins; no, not the kind of which you're thinking. I'm referring to GUIs (i.e., graphical user interfaces, which create the look and feel of a computer desktop or application).

» Advertising is a numbers game
Ted Turner once said, "Early to bed and early to rise, work like hell and advertise."

» The greatest marketing secret of all time
If there is something about which I am pretty adamant, it's the concept of attracting clients that are pre-qualified and willing to do business.

» How to maximize your presence
For a business to survive and thrive in this hypercompetitive world, there are some tools that are considered absolutely essential.

» Why word-of-mouth works wonders
Viral marketing is the process of implementing means through which the knowledge of your existence self-propagates.

» How to market to and through the media
While publicity is the most powerful promotional tool there is (since it is more impacting, more far-reaching, and far more credible than advertising), it is the one that is the least effectively used.

» Marketing with a lead generating sonar
A common mistake online businesses make is when they attempt to market their company, web site or product through institutional marketing methods.

» To brand or not to brand?
The shift that marketers are making from institutional marketing to what I call "directional" marketing is a rather interesting one.

» How to build your business through discussions
Bulletin boards, message boards, and discussion groups are excellent and often overlooked marketing tools.

» How to drive traffic with domain names
In my consulting practice, I teach my clients about the tremendous importance of communicating credibility. In an overcommunicated, overmarketed society, credibility has become increasingly vital.

Promotion - Archive
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